Leads the go-to-market farming strategy for Platinum and Gold channel partners within the SME business. The role develops scalable partner-growth frameworks, playbooks, capability programs, and product-penetration initiatives. It collaborates with regional sales, partner development, product, marketing, OEM, and partner teams to increase revenue, order bookings, logo extraction, and EPPC performance. Success depends on channel-sales expertise, B2B technology knowledge, strategic execution, analytics, and stakeholder management.