Own end-to-end Google Ads for a B2B SaaS startup: run keyword and competitor research, launch Search/Display/YouTube/remarketing campaigns, optimize bids and creatives, set up conversion tracking and GA4, measure leads/CPL/pipeline, and collaborate with Sales/RevOps to improve lead quality and ROI.

Build and run end-to-end GTM experiments: define ICPs and segments, research accounts, design and launch ABM/outbound campaigns, automate workflows connecting CRM, enrichment and AI systems, and tie campaign activity to pipeline and revenue while iterating based on results.

Lead end-to-end product design for a GenAI SaaS product and related marketing/brand work. Own flows, UI, design system, and shipped outcomes; mentor a junior designer; collaborate with engineering, marketing, and CS. Use AI tools as core workflow and ensure pixel-perfect, responsive designs across platforms.