Plan and optimize digital performance marketing campaigns for personal loan lead generation. Manage Google and Meta advertising, landing pages, SEO, SEM, remarketing, budgets, and conversion funnels. Analyze CPL, CAC, ROI, and campaign performance using analytics, CRM, and reporting tools. Coordinate with sales, telecalling, and loan operations teams to improve conversions while ensuring compliance with RBI, digital lending, privacy, and company requirements.

Edit and produce short- and long-form videos for social media, marketing, training, and promotional campaigns. Use AI-powered tools to create voiceovers, avatars, effects, subtitles, and visual content. Optimize videos for multiple digital platforms while maintaining quality and brand consistency. Collaborate with marketing, content, and design teams, deliver projects on schedule, and stay current with AI video editing trends.

Design, build, test, and maintain responsive front-end and back-end applications; develop APIs, databases, and security settings; debug and optimize software; support mobile-responsive features; write technical documentation; collaborate with data scientists/analysts and maintain the HRMS.