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Leads branch sales and administration, grows deposits, sells non-deposit, mutual fund, and insurance products, increases fee income, ensures regulatory compliance, manages team productivity and morale, and owns branch break-even performance and P&L. Partners with product management, marketing, and other business units on product development, service improvements, and sales initiatives.

Acquire new current and savings account customers from individuals and organizations through external sales efforts. Generate revenue, retain customers, maintain quarterly balances, conduct promotional events, and cross-sell mutual funds, gold, insurance, and other asset products. Newly acquired customers are supported for three months before being transitioned to Branch Banking.