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Lead design, implementation, and optimization of Salesforce Marketing Cloud (including Marketing Cloud Next). Build multi-channel campaigns and journeys, manage data integrations and segmentation, develop dynamic content (AMPscript, SSJS, HTML/CSS, SQL), monitor KPIs, and mentor team members to deliver personalized, scalable marketing automation solutions.

Lead end-to-end delivery and optimization of Salesforce Marketing Cloud/ExactTarget solutions: translate business requirements, design journeys and segmentation, build AMPscript/SSJS/SQL templates and automations, integrate with Salesforce CRM and external systems, execute QA and campaign analytics, mentor juniors, and enforce platform governance.

Lead CRM and loyalty strategy and roadmap, manage Salesforce Marketing Cloud implementations and integrations, execute multi-channel campaigns, drive segmentation and personalization, own performance analytics and ROI, and lead cross-functional teams and external partners to grow revenue and customer lifetime value.

Provide BAU support and maintenance for Salesforce; develop, test, and deploy platform enhancements; troubleshoot and resolve production issues; collaborate with stakeholders and technical teams through the SDLC; enforce Salesforce best practices, perform code reviews, and maintain technical documentation.