Implement and govern web and mobile marketing measurement across GTM, Segment, Adjust, and GA4. Own event schemas, data layers, customer data flows, attribution validation, consent controls, privacy reviews, automation scripts, ETL tasks, dashboards, and documentation. Partner with Marketing, BI, and Engineering to resolve tracking discrepancies, prioritize requirements, and analyze mobile performance to guide spend and creative decisions.

The role involves driving digital marketing strategies, focusing on SEO, PPC, affiliate marketing, content marketing, and social media to enhance client engagement and success.

The Marketing Operations Specialist will implement and maintain marketing technology, manage data flows, configure tracking, and optimize performance across marketing efforts.