Design, implement, and scale full‑stack web applications and backend services (.NET Core, React/TypeScript). Build data pipelines, analytics integrations, CI/CD, and tests. Collaborate with Product, Design, and Data; use AI/LLMs and developer tooling; participate in code reviews, incident response, and architectural design for high‑traffic, observable systems.

Design and build production AI-powered analytics: conversational interfaces, LLM agents, semantic data models, and scalable data pipelines. Partner with Product and Engineering to deploy RAG/MCP-based solutions, integrate AI with enterprise data and cloud platforms, mentor teams, and promote Responsible AI practices to improve decision-making and automation across the company.

Lead marketing analytics for international PPC campaigns by analyzing large datasets, building SQL-based dashboards in Power BI, designing A/B and multivariate tests, applying segmentation and predictive models, leveraging AI tools to create ad assets, and partnering with cross-functional teams to optimize Google Search and Display performance and improve ROI.