Leads regional content strategy and editorial planning across APAC, creating blogs, case studies, eBooks, videos, emailers, and event content. Manages social media strategy, publishing, community engagement, and brand voice. Collaborates with sales, product marketing, growth marketing, design, and field marketing teams to support campaigns and pipeline. Tracks performance metrics, delivers optimization insights, edits content for quality and SEO, and develops customer advocacy materials.

Lead B2B SaaS demand generation, customer acquisition, pipeline creation, and account-based marketing. Design and optimize multi-channel campaigns across paid media, content, webinars, and email. Partner with sales and revenue operations on lead handoffs, funnel conversion, attribution, and pipeline velocity. Manage marketing automation, CRM, ABM tools, segmentation, nurture programs, and lead scoring while analyzing performance metrics and running experiments to improve acquisition efficiency and revenue outcomes.

Support account activation and onboarding by configuring accounts, email domains, numbers, trial settings, pricing and routes. Assist with Salesforce/CPQ updates, billing address setup, partnership onboarding, and operational process improvements under supervision.