Plan and optimize performance marketing campaigns for personal loan lead generation across Google, Meta, SEO, SEM, landing pages, and remarketing channels. Monitor CPL, CAC, ROI, conversion rates, and campaign budgets while analyzing data through analytics, CRM, and reporting tools. Coordinate with sales, telecalling, and loan operations teams to improve conversions, ensure regulatory compliance, identify new acquisition channels, and achieve monthly business targets.

Edit and produce short- and long-form videos for social media, marketing, training, and promotional campaigns. Use AI-powered tools to create voiceovers, avatars, visual content, effects, subtitles, and animations. Optimize videos for multiple digital platforms while maintaining quality and brand consistency. Collaborate with marketing, content, and design teams, meet deadlines, and stay current with AI video editing tools and industry trends.

Build and maintain responsive front-end and back-end applications, databases, APIs, and security features. Test, troubleshoot, debug, and upgrade software across desktop and mobile platforms. Maintain the HRMS, write technical documentation, and collaborate with data scientists and analysts. The role requires familiarity with multiple programming languages, frameworks, databases, web servers, UI/UX, Kubernetes, Docker, and DevOps practices.