Lead technical ownership of Shopify and other web platforms: architecture, development, performance, integrations, analytics (GA4/GTM), technical SEO, Core Web Vitals, security, and CI/CD. Mentor engineers, set standards, drive optimizations, CRO/experimentation, and manage hosting/CDN/infra across multiple brands to ensure scalable, reliable, and high-performing ecommerce experiences.

Lead paid media strategy and execution across ecommerce brands, own media budgets, manage buying teams across Meta/Google/TikTok/Amazon, improve acquisition via experimentation and measurement, collaborate cross-functionally, and scale profitable growth.

Build premium, highly interactive, responsive websites from Figma to production using Next.js/React and modern frontend practices. Implement advanced animations (GSAP, Three.js), optimize performance and accessibility, integrate REST APIs and third-party services, and collaborate with Product, Design, and Marketing while owning features end-to-end.