Lead affiliate campaign development and optimization in Pakistan: recruit and expand influencer and affiliate networks, improve conversion strategies, analyze user behavior and KPIs, and drive affiliate-driven trading user acquisition.

Lead product growth marketing for OKX across Northeast Asia, driving acquisition, activation, trading activity, retention, revenue, and adoption of priority crypto products. Develop market-specific GTM strategies, analyze user funnels and competitors, optimize digital growth channels and incentives, segment users, establish KPIs, and represent regional user needs to Product teams. Collaborate cross-functionally while accounting for local regulatory requirements and building scalable growth playbooks.

Manage KOL relationships and partnerships across Northeast Asia to drive user acquisition and revenue. Develop and execute KOL-led campaigns, analyze performance data, report results, and collaborate with marketing and product teams to shape strategy and market presence.