Owns end-to-end paid acquisition across web and app platforms, managing Google and Meta campaigns, budgets, ROAS, CAC, attribution, testing, and channel expansion. The role optimizes campaigns, landing pages, creatives, audiences, and bidding strategies while identifying scalable acquisition opportunities through affiliate and partnership marketing. It also analyzes performance data, monitors tracking and attribution, and delivers actionable reports to leadership.
We are looking for an experienced Performance Marketing Lead to own the complete paid acquisition strategy across web and app platforms. The role is responsible for driving profitable customer acquisition, maximizing return on ad spend (ROAS), optimizing campaign performance, and identifying scalable growth opportunities across digital channels.
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