Owns end-to-end paid acquisition across web and app platforms, managing Google and Meta campaigns, budgets, ROAS, CAC, attribution, testing, and channel expansion. The role optimizes campaigns, landing pages, creatives, audiences, and bidding strategies while identifying scalable acquisition opportunities through affiliate and partnership marketing. It also analyzes performance data, monitors tracking and attribution, and delivers actionable reports to leadership.
We are looking for an experienced Performance Marketing Lead to own the complete paid acquisition strategy across web and app platforms. The role is responsible for driving profitable customer acquisition, maximizing return on ad spend (ROAS), optimizing campaign performance, and identifying scalable growth opportunities across digital channels.
Requirements
Benefits
Vasa Denticity Limited New Delhi, Delhi, IND Office
New Delhi, India
Similar Jobs
Artificial Intelligence
Manage and optimize paid acquisition campaigns for ELSA’s web and app products across global markets. Track spend, CPA, CAC, ROAS, and conversion performance; test audiences, bids, creatives, and landing pages; maintain attribution accuracy in AppsFlyer, Firebase, GA4, and internal dashboards; produce reports; research competitors and local channels; and collaborate with creative teams using data-driven insights.
Top Skills:
Apple Search AdsAppsflyerFirebaseGa4Google AdsMetaTiktok
Marketing Tech • Design
Lead and scale an AI-driven creative design team producing performance marketing assets for paid media. Own creative direction, production workflows, quality control, testing, and performance-driven iteration. Develop AI tool expertise, prompt and style libraries, and automated workflows with engineering partners. Collaborate with marketers, media buyers, copywriters, producers, and video editors while remaining hands-on with design and AI tools.
Top Skills:
Adobe Creative SuiteFigmaFigma WeaveGenerative Ai PlatformsGoogle AdsHiggsfieldMagnificMeta AdsRunway
Artificial Intelligence
Own paid web user acquisition across Asia and North America, managing campaigns, budgets, funnels, landing pages, creative testing, measurement, and optimization. Drive lead generation and direct subscription growth across Google, Meta, TikTok, and local platforms. Analyze unit economics, incrementality, CRM conversions, and cohort performance while partnering with sales, design, engineering, and creators. Support app acquisition and web-to-app attribution, and use AI automation to improve campaign execution and reporting.
Top Skills:
A/B TestingAdattributionkitAi AutomationApple Search AdsAppsflyerConversions ApiGa4Google AdsGoogle Tag ManagerLanding Page OptimizationLineLookerMarketing Mix ModelingMeta AdsServer-Side TaggingSingularSkanTiktok AdsUtmZaloZoho Crm
What you need to know about the Delhi Tech Scene
Delhi, India's capital city, is a place where tradition and progress co-exist. While Old Delhi is known for its rich history and bustling markets, New Delhi is defined by its modern architecture. It's clear the region places a strong emphasis on preserving its cultural heritage while embracing technological advancements, particularly in artificial intelligence, which plays a central role in shaping the city's tech landscape, fueled by investments in research and development.
