Execute and optimize Meta advertising campaigns through audience building, structured testing, creative iteration, and scaling. Analyze performance data and deliver daily and weekly insights. Collaborate with creative, development, and product teams on campaign assets, tracking, landing pages, and setup. Maintain campaign hygiene, including naming conventions, UTMs, test logs, and accurate execution. Support launches, offers, and growth campaigns for a D2C marketplace.
About the Company:
Crepdog Crew is India’s biggest marketplace for streetwear and sneakers. You can visit our online marketplace, www.crepdogcrew.com, or our store, CDC Experience in New Delhi & Mumbai. Crepdog Crew is more than just a marketplace; it's a community. The brand is dedicated to redefining streetwear culture in India and providing an exceptional shopping experience. Join Crepdog Crew on its journey and become part of the Crew today.
Role Description:
Looking for a dynamic Performance Marketer to help execute & scale paid media with a strong focus on Meta Ads (Facebook and Instagram Ads). You’ll drive campaign execution, contribute to creative strategy, and turn data into actionable insights — with a clear path to owning campaigns execution.
Key responsibilities:
- Execute and optimize Meta campaigns: audience builds, structured testing, creative iterations, and scaling decisions (Google Ads exposure is a plus).
- Translate performance data into clear insights and next steps through daily & weekly reporting.
- Work closely with the creative team — give sharp, performance-first feedback and help shape winning creatives.
- Coordinate with dev/product teams to ensure tracking, landing pages, and campaign setups are always aligned.
- Maintain campaign hygiene: naming conventions, UTMs, test logs, and execution accuracy across all changes.
- Support in planning and executing new drops, offers, and scale-up campaigns.
Must-have:
- At least 2 years of hands-on experience in managing Meta Ads campaigns
- Strong Excel / Google Sheets skills (pivot tables, SUMIFS, lookups).
- Analytical thinking — ability to break down data and create actionable insights.
- Strong communication + ownership mindset
Nice-to-have:
- GA4 basics, attribution/tracking understanding.
- Exposure to D2C/e-commerce brands.
- Understanding of A/B testing, funnels, and basic CRO.
What You'll Gain:
- Direct exposure to scaling a high-spend D2C account.
- Fast-track learning in performance marketing & creative strategy.
- Opportunity to grow into a full-stack media buyer.
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