At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.
Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,500 Tideans globally - we’re diversity champions!
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.
We are looking for a strategic and execution-focused Special Projects Manager to lead the go-to-market and growth strategy for our accounting and financial management products, built specifically for India’s MSMEs.
This is a high-impact role where you’ll work cross-functionally with Product, Growth, Sales, Marketing, and Leadership teams to define commercial strategy, shape product distribution, drive user acquisition, and ensure scalable growth. You will play a pivotal role in influencing product direction, business outcomes, and market expansion.
Key Responsibilities -
- Define and own the GTM roadmap for accounting solutions tailored to MSME customers
- Collaborate with Product and Engineering teams to localize features based on user needs
- Conduct market segmentation and develop targeted value propositions for various user personas (retailers, traders, service providers, etc.)
- Create pricing strategies and monetization models aligned with business goals
- Lead initiatives to drive product adoption, activation, retention, and revenue growth
- Plan and execute growth experiments across multiple channels; track performance and iterate
- Develop and monitor KPIs; leverage data to drive decision-making and improvements
- Scale user acquisition through partnerships, offline/online campaigns, and sales enablement
- Act as the bridge between product, business, and functional teams
- Manage GTM execution through structured planning, tracking, and performance reviews
- Drive cross-functional alignment for product launches and key commercial initiatives
- Own budgeting and resource planning for GTM and growth programs
- B.Tech and MBA from a reputed institution
- 5–11 years of experience in GTM, commercial strategy, or growth leadership roles
- Mandatory experience in fintech, SaaS, or MSME-focused digital products—especially in accounting, invoicing, or financial management tools
- Deep understanding of accounting or finance tools used by MSMEs
- Proven ability to lead cross-functional projects in a fast-paced, high-growth environment
- Strong analytical skills with experience using Excel, Power BI, Looker, or similar tools
- Excellent communication, stakeholder management, and influencing skills
- Hands-on execution mindset; willingness to work closely with data, field teams, or sales
- Familiarity with agile product environments and tools like Jira, Confluence, or Aha!
- Competitive salary
- Self & Family Health Insurance
- Term & Life Insurance
- OPD Benefits
- Mental wellbeing through Plumm
- Learning & Development Budget
- 15 days of Privilege leaves
- 12 days of Casual leaves
- 12 days of Sick leaves
- 3 paid days off for volunteering or L&D activities
- Stock Options
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
Top Skills
Tide New Delhi, Delhi, IND Office
5th floor, E3/15, Block E 3, Jhandewalan Extension, Jhandewalan, New Delhi, Delhi, India, 110005
