Drive lead generation and prospecting for payment solutions across sectors. Research and profile prospects, execute high-volume cold outreach, qualify leads, set appointments, maintain CRM hygiene, track outreach metrics, and provide market insights and bi-weekly performance reports to Sales and Marketing.
Designation: Sales Development Manager (SDM)
Location: New Delhi
Experience: 2+ years
Role Overview:
The Sales Development Manager (SDM) will be responsible for driving lead generation and prospecting efforts for SabPaisa’s payment solutions across multiple sectors, including education, retail, and other industries. The role involves managing lead research, conducting outreach, and ensuring seamless handoff to the sales team.
Key Responsibilities:
1. Lead Research & Profiling
- Conduct in-depth research on potential clients across various industries (education, retail, healthcare, etc.) to identify key decision-makers.
- Gather relevant information on an institution’s or business’s payment and transaction management systems.
- Maintain a structured and updated lead database with accurate profiles.
2. Cold Calling & Outreach
- Execute structured cold-calling campaigns to introduce SabPaisa’s services.
- Engage with decision-makers to qualify their interest in SabPaisa’s solutions.
- Address initial queries and objections to move leads further along in the sales funnel.
3. Appointment Setting & Follow-Ups
- Schedule meetings or product demos between qualified leads and the senior sales team.
- Monitor follow-up efficiency to maximize lead conversion rates.
- Coordinate and confirm meeting details with both internal teams and prospects.
4. CRM & Database Management
- Maintain and oversee CRM hygiene, ensuring 100% accuracy in lead data entry.
- Track and analyze outreach performance metrics.
5. Market Insights & Feedback
- Analyze data to identify trends, common pain points, and opportunities across industries.
- Share valuable insights with Sales and Marketing teams to refine sales strategies.
- Provide bi-weekly reports on outreach performance and market feedback.
Key Performance Indicators (KPIs):
- Leads Researched per Week
- Profile at least 100 potential clients daily.
- Outbound Calls per Day
- Make at least 100 outbound calls daily.
- Meetings Scheduled
- Target of 10 qualified meetings per day.
- Lead-to-Meeting Conversion Rate
- Maintain a minimum conversion rate of 10%.
- CRM Data Accuracy
- Ensure 100% of lead information is correctly entered and maintained.
- Follow-up Efficiency
- Monitor and ensure timely follow-ups with leads.
- Performance & Training Effectiveness
- Regularly assess performance and implement necessary training programs.
Requirements:
- 2+ years of experience in Sales Development, Lead Generation, or a similar role in the education, fintech, retail, or other industries.
- Strong communication, negotiation, and problem-solving abilities.
- Proficiency in CRM tools and data-driven decision-making.
- High intent on execution, process improvement, and achieving targets.
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