The Marketing Manager will develop and execute digital marketing campaigns across various platforms, manage budgets, conduct market research, collaborate with teams, analyze data for campaign optimization, and assist with web content. The role requires creativity, analytics, and a strategic approach to improve customer acquisition and engagement.
Headquartered in Maryland, United States, Serigor Inc. is a customer-centric transformational global IT solutions and services partner. We have a proven track record in delivering battle-tested consulting, technology, and outsourcing services to address our clients evolving and complex digital transformation challenges. We harness business-centric, innovative frameworks and solutions to help clients achieve unprecedented performance levels and revenue growth at optimized costs.
Must be willing to work in US Shifts ( EST)
Post Graduation from Top B Schools highly preferred
Local to Delhi / NCR highly preferred
Work is primary REMOTE but may require some says onsite
Experience Level: 2-10 yrs of experience in Marketing role
Job Description:
- Developing and executing digital marketing campaigns across various platforms, including social media, email marketing, and PPC advertising
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC (Customer Acquisition Cost).
- Creating engaging content for social media platforms, including copy, graphics, and videos
- Conducting market research to identify target audiences, market trends, and new opportunities for marketing and sales.
- Assisting in the planning, execution, and optimization of SEO strategies to improve website traffic and search engine rankings.
- Collaborating with the marketing team to develop and implement integrated marketing campaigns that align with business objectives.
- Analyzing campaign data and providing insights to optimize campaign performance and improve ROI.
- Assisting with website design and maintenance, including updating content and optimizing user experience
- Developing and executing email marketing campaigns to nurture leads and engage with customers.
- Assisting in the creation and distribution of marketing collateral, including brochures, flyers, and presentations
Qualifications:
- B. Tech/ MBA from a Tier 1 college (IITs/ BITS Pilani/ IIMs/ DCE/ NSUT/ NITs, XLRI, FMS, NMIMS, ICFAI, IIFT etc.)
- Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating, and optimizing campaigns, analyzing traffic data, and solving problems)
- Proven experience in traffic generation, managing online advertising and search on behalf of an internet business in B2B space. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale
- Deep knowledge of the Facebook / Google advertising ecosystem including hands-on experience with Ads Manager/ Power Editor / Adwords
- Must be highly analytical, with a sound grasp of performance optimization strategies. Knowledge of SQL and Python is definitely an added advantage
- Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs
- Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in a fast-paced environment is crucial
Top Skills
Python
SQL
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