Job Purpose:
The Marketing Manager will execute integrated digital and traditional marketing campaigns to drive exhibitor, delegate and visitor growth for the Energy Exhibition.
This role requires a hands-on marketer experienced in digital performance campaigns, database growth, marketing automation and content execution for B2B events.
Key Accountabilities:
- Integrated Campaigns: Plan and execute multi-channel marketing campaigns across email, social, search, digital display, and partnerships to achieve audience and revenue targets.
- Digital Marketing Execution: Deliver paid media campaigns (LinkedIn, Google, Meta), SEO optimisation, and remarketing activities. Track, analyse and optimise performance to improve ROI.
- Database Growth & Segmentation: Build, verify, and expand target databases using internal records, industry directories, content leads and partnerships. Manage segmentation, scoring, and campaign targeting.
- Email Marketing & Automation: Build and deploy automated email journeys and nurture flows to convert leads and re-engage past audiences. Monitor metrics and optimise performance.
- Website & Content Management: Maintain and update web content, landing pages, and event listings to ensure accuracy, engagement and strong conversion performance.
- Analytics & Reporting: Maintain weekly Excel-based dashboards on campaign performance, audience data and lead generation; provide data-driven insights and recommendations.
- Onsite Support: Assist with onsite marketing activities — registration, branding, media relations, and data capture.
Job Context:
This role works closely with the exhibition sales, sponsorship, delegate sales and conference production teams to deliver leads and registrations.
The Marketing Manager collaborates with data, design, and operations teams to execute integrated campaigns.
They coordinate with external agencies and media partners to ensure brand consistency and performance.
The role requires strong teamwork, attention to detail and a results-driven mindset.
Qualifications, Experience, & Skills:
Minimum Qualifications and Knowledge: Event marketing experience
Minimum Experience: 2+ years in mid manager level in event marketing
Job-Specific Skills:
- Strategy creation and critical path analysis
- Experience in the use of databases in both mass and targeted direct marketing campaigns
- Experience managing the production of mobile apps and online registration systems
- Stakeholder and partner management
- Website user experience
- Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels
- Strong knowledge of MS Office Suite, including: MS Word, Outlook, and Excel
- Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation
- Excellent negotiation and relationship building skills
- Strong attention to detail
- Experience using an email service supplier (ESP) including setting up HTML & plain text emails
Behavioural Competencies:
- Good leadership skills
- Demonstrate diligence and good time management
- Be trustworthy, professional and reliable
- Demonstrate good teamwork with co-workers/peers
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.
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