Digital CRM Consultant

3. Knowledge & Skills • Standard Salesforce configuration: Proficiency in the full range of declarative tools — validation rules, approval processes, record types, assignment and escalation rules, standard automation, and platform-native features. Demonstrated discipline in exhausting configuration options before introducing Flows or Apex, in alignment with the standard configuration decision framework. • Advanced Flow design across all flow types — Screen, Record-Triggered, Scheduled, Autolaunched, and Platform Event-Triggered. Mastery of fault paths, error handling, subflow architecture, loop optimization, collection management, and Flow debugging. Ability to design Flows that are as maintainable and production-ready as handwritten code. • Advanced Apex development: object-oriented design, asynchronous processing (Batch, Queueable, Schedulable), exception handling, and test-driven development. • Lightning Web Components: component lifecycle, wire service, event handling, base components, and performance optimization. • Salesforce security model: profiles, permission sets, sharing rules, record-level and field-level security — with the ability to implement configurations that comply with least-privilege principles. • Integration implementation: REST/SOAP API callouts, Platform Events, Change Data Capture, Named Credentials, and OAuth flows.