Analyst

Job Description:

Qualifications:

●      Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or a related field.

●      Proven 0-2 years of experience in a similar role.

●      Strong problem-solving skills.

●      Excellent communication skills.

Skills:

●      Proficiency in R (tidyverse, plotly/ggplot2), or Python (pandas, numpy), for data manipulation and visualization, and SQL (joins, aggregation, analytics functions) for data handling.

●      Ability to understand marketing data and perform statistical tests.

●      Knowledge of data visualization tools such as Tableau or Power BI.

Responsibilities:

●      Familiar with Media Mix Modelling, Multi-Touch Attribution.

●      Knowledge of panel data and its analysis.

●      Understand of Data Science workflow.

●      Familiarity with marketing channels, performance & effectiveness metrics, and conversion funnel.

●      Work with large data and performing data QA & manipulation tasks such as joins/merge, aggregation & segregation, append.

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