Develop and optimize end-to-end digital analytics for B2B platforms using GA4, GTM, server-side GTM, BigQuery, SQL, JavaScript, and CRM integrations. Build lead, conversion, campaign, and customer journey tracking; define data-layer standards; validate and troubleshoot analytics data across browsers, cookies, ad blockers, and privacy controls; and establish governance and data-quality processes while collaborating with Marketing, Product, Sales, IT, and Data teams.
HIRING | WEB ANALYTICS DEVELOPER – B2B DIGITAL ANALYTICS
Location: Remote
Experience: 5+ Years
Shift: 1:30 PM – 10:30 PM IST
Budget: ₹1.3 LPM
Employment Type: Contract
ROLE OVERVIEWWe are looking for a hands-on Web Analytics Developer to manage and enhance end-to-end digital measurement for B2B platforms, covering analytics, tagging, server-side tracking, data integration, and reporting.
Google Analytics 4 (GA4) Google Tag Manager (GTM) & Server-Side GTM (sGTM)
BigQuery & SQL
JavaScript, HTML & APIs
Data Layer & Event/Conversion Tracking
Consent Management & OneTrust
First-Party Data & Identity Resolution
Browser Developer Tools & Network Debugging
CRM/Analytics Data Integration
Troubleshooting ad blockers, cookies & privacy restrictions
KEY RESPONSIBILITIES• Implement, configure & optimize GA4/GTM/sGTM
• Build tracking for leads, conversions, campaigns & customer journeys
• Integrate GA4, BigQuery, CRM & BI platforms
• Define data-layer specifications and tracking standards
• Validate, monitor & troubleshoot analytics data
• Improve measurement accuracy across browsers, cookies & privacy controls
• Establish analytics governance and data-quality processes
• Collaborate with Marketing, Product, Sales, IT & Data teams
GOOD TO HAVESalesforce Data Cloud, CDP, Salesforce/CRM integrations, B2B lead-generation analytics, digital marketing analytics, GCP/Azure and relevant Google Analytics certifications.
Key Focus: GA4 | GTM | sGTM | BigQuery | SQL | JavaScript | OneTrust | Data Layer | First-Party Data | CRM | B2B Analytics
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