About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts
Role Summary
As the Staff Product Manager for Customer Onboarding & Activation, you will own the end-to-end strategy and execution for the "First 30 Days" experience. Your mission is to accelerate Time-to-Value, design personalized onboarding paths, and maximize Trial-to-Paid conversion rates across the HighLevel platform. You will lead cross-functional pods to build scalable, data-driven solutions that turn new sign-ups into power users.
What You’ll Do
●Drive Core Metrics: Define and move the needle on onboarding completion rates, activation milestones (by segment), and trial-to-paid conversion.
●Personalize the Journey: Design and deliver tailored product experiences (flows, in-app guidance, and nudges) that guide different user personas to their "Aha!" moment faster.
●Predictive Activation: Partner with Data Science to identify behaviors that correlate with long-term success and build product work-streams to encourage those specific actions.
●Experiment & Iterate: Run high-velocity A/B tests on product pages, onboarding flows, and trial experiences to optimize the conversion funnel.
●Cross-Functional Leadership: Collaborate with Marketing and GTM teams to ensure lifecycle communications are perfectly synced with the in-app experience.
●Mentorship: Coach PMs and APMs on the Growth team, establishing "best-in-class" standards for growth experimentation and user psychology.
●Influence the product roadmap: Collaborate with engineering, design, UX, growth and marketing to prioritise and execute on onboarding & activation-centric initiatives across the platform.
●Voice of the New Customer: Conduct qualitative research and user interviews to translate early-user insights into product requirements and value propositions.
What We’re Looking For
●10+ Years of PM Experience: Proven track record in high-growth SaaS, specifically within Growth, Onboarding, or Self-Service funnels.
●Activation Experts: Deep experience in reducing friction, improving "Time-to-Value," and optimizing complex user workflows.
●Data-Driven Mindset: Ability to work with complex usage data, run rigorous experiments, and interpret cohort analyses to define meaningful KPIs.
●Growth Mindset: Ability to thrive in a fast-paced environment where speed of learning is a competitive advantage.
●Influencer: Exceptional communication skills with the ability to align senior stakeholders around a unified growth roadmap.
What you’ll get
●Strategic Impact: Opportunity to lead the Onboarding pillar, a top-level business priority.
●Collaborative Culture: Work within a high-energy environment alongside Data Science, Design, and Growth specialists.
●Scale: Influence the next phase of growth for a global platform and build frameworks that will define our future operations
Equal Employment Opportunity Information
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