Social Media Manager

APXLuxury is looking for a Social Media Manager to lead and execute the social media presence of Lifestyle Asia India and Travel + Leisure India, with opportunities to support other titles within the portfolio. This role sits at the intersection of editorial, audience development, content creation, and brand storytelling. We are looking for a culturally aware, highly organised, and creatively driven individual who understands how content performs across social platforms and can translate editorial stories into engaging social experiences. Working closely with editorial, commercial, design, video, and leadership teams, you will be responsible for managing day-to-day social operations, developing content plans, creating platform-native content, identifying growth opportunities, and helping shape a social-first approach to storytelling. The ideal candidate is deeply plugged into culture and internet trends, has strong project management skills, is comfortable creating content independently, and thrives in a fast-paced publishing environment.

Work Location: Delhi 

Setup: Full-time, on-site

KEY RESPONSIBILITIES:

• Manage and execute the social media presence of Lifestyle Asia India and Travel + Leisure India across Instagram, Facebook, YouTube, LinkedIn, X, and emerging platforms where relevant.
• Develop and maintain social content calendars aligned with editorial priorities, cultural moments, audience interests, and business objectives.
• Work closely with editors and writers to identify opportunities for social-first storytelling and translate editorial content into engaging platform-native formats.
• Publish, schedule, optimise, and manage content across social platforms while maintaining brand voice and editorial standards.
• Conceptualise, shoot, edit, and publish short-form video content for social platforms, particularly Instagram Reels and Stories.
• Attend events, awards, launches, interviews, photoshoots, and editorial activations to create real-time social content and coverage.
• Collaborate with editorial, design, video, commercial, and leadership teams to execute social campaigns and content initiatives effectively.
• Coordinate with clients, sales teams, and internal stakeholders to deliver branded content and campaign requirements within agreed timelines.
• Stay ahead of developments across culture, luxury, travel, fashion, beauty, food & beverage, entertainment, social media platforms, and the creator ecosystem to identify emerging trends and content opportunities for our brands.
• Ensure timely execution and turnaround of commercial and client-led social deliverables while maintaining editorial and creative standards.
• Monitor platform trends, creator activity, audience behaviour, and cultural conversations to identify new content opportunities and best practices.
• Track content performance and use insights to optimise content strategy, improve engagement, and inform future planning.
• Contribute to campaign recaps, reporting, and performance reviews by translating data into actionable recommendations.
• Manage multiple projects simultaneously while maintaining strong attention to detail, organisation, and stakeholder communication.
• Support live coverage and real-time content opportunities when required, including flexibility around events and breaking news.
  

QUALIFICATIONS

• 3–5 years of professional experience in social media, content marketing, digital publishing, media, lifestyle, travel, luxury, entertainment, fashion, beauty, or culture-focused brands.
• Experience working within a digital publisher, media company, content platform, agency, or editorial-led brand is strongly preferred.
• Proven experience managing and growing social media channels, particularly Instagram.
• Strong understanding of social storytelling, content strategy, audience engagement, and platform best practices.
• Experience conceptualising, shooting, and editing short-form social video content using mobile-first tools and workflows.
• Comfortable being on camera and participating in content creation when required.
• Strong understanding of content performance metrics and the ability to use insights to inform content decisions.
• Excellent project management and organisational skills, with the ability to manage multiple priorities and stakeholders simultaneously.
• Demonstrated ability to work cross-functionally with editorial, commercial, client, and leadership stakeholders.
• Experience working with commercial teams, branded content campaigns, and client deliverables.
• Deep interest in culture, luxury, lifestyle, travel, fashion, beauty, food & beverage, entertainment, and the creator economy.
• Highly aware of both Indian and global cultural conversations, emerging trends, consumer behaviour shifts, and platform developments, with the ability to translate these insights into relevant social content opportunities.
• Excellent written and verbal communication skills with a strong command of English.
• Familiarity with social publishing, reporting, analytics, and content management tools.
• Ability to work independently, take ownership, and thrive in a collaborative, fast-paced environment.
• Must be based in Delhi NCR.