· Manage and maintain the
official social media accounts of Company, including leadership profiles of
the CEO and COO.
· Develop and execute a
structured content calendar focused on corporate branding, thought leadership,
organizational culture, achievements, and key milestones.
· Position senior leadership as
credible industry voices, particularly on LinkedIn.
· Lead content strategy and
execution primarily on LinkedIn for corporate communication, leadership
insights, hiring updates, and industry-related content.
· Manage secondary platform
presence on Instagram, focusing on organizational culture, events,
employee engagement, and behind-the-scenes content.
· Ensure consistency in brand
voice, tone, messaging, and visual identity across all platforms.
· Lead content strategy and
execution primarily on LinkedIn for corporate communication, leadership
insights, hiring updates, and industry-related content.
· Manage secondary platform
presence on Instagram, focusing on organizational culture, events,
employee engagement, and behind-the-scenes content.
· Ensure consistency in brand
voice, tone, messaging, and visual identity across all platforms.
· Monitor social media channels
for comments, direct messages, and brand mentions.
· Respond to inquiries and engage
with followers in a timely and professional manner.
· Participate in relevant
industry conversations to enhance brand visibility and credibility.
· Track audience engagement and
follower growth across platforms.
· Monitor and analyze key
performance indicators including reach, engagement, follower growth, and
click-through rates.
· Prepare and present monthly
performance reports with actionable insights and recommendations.
· Continuously optimize content
strategy based on analytics and performance trends.
· Minimum 3–4 years of
experience in managing corporate and leadership social media accounts.
· Strong expertise in LinkedIn
content strategy (mandatory requirement).
· Sound understanding of Instagram
brand-building strategies.
· Prior experience with B2B,
FinTech, BFSI, or corporate brands will be preferred.
· Excellent written English
communication and storytelling skills.
· Working knowledge of social
media management and analytics tools such as Canva, Hootsuite, Buffer, Meta
Business Suite, or equivalent platforms.
· Basic graphic design or video
editing skills will be considered an added advantage.
· Strong understanding of
corporate reputation management and professional branding.
· Ability to convert business
activities and leadership insights into meaningful digital content.
· High level of ownership,
consistency, discretion, and confidentiality, especially while managing
leadership accounts.
· Ability to collaborate closely
with senior management and cross-functional teams.
