Implement and administer Salesforce Data Cloud, including identity resolution, unified profiles, calculated insights, audience segmentation, and activation. Integrate CRM, marketing, web, mobile, commerce, and loyalty data using SQL, APIs, and ETL. Build predictive audiences and personalization use cases while supporting data governance, validation, troubleshooting, customer journeys, and omnichannel activation.
Job Description:
Must-Have Skills
Salesforce Data Cloud Expertise
- Hands-on experience with Salesforce Data Cloud implementation and administration.
- Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
- AI-driven segmentation, propensity modeling, and Next Best Action use cases.
- Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
- Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.
Data & Technical Skills
- Strong SQL proficiency.
- Understanding of customer data architecture and Customer 360 concepts.
- Experience with APIs, ETL processes, and data integrations.
- Data validation, troubleshooting, and governance experience.
- Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.
Marketing & CX Understanding
- Knowledge of customer journeys, lifecycle marketing, and personalization.
- Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.
Good-to-Have Skills
- Integration with Google Ads, Meta, DV360, and other activation platforms.
- Experience with data lake and data warehouse.
- Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
- Familiarity with MC Next set-up.
Preferred Certifications
- Salesforce Certified Data Cloud Consultant
- Salesforce Marketing Cloud Consultant
- Salesforce AI Associate
Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.
Location:
India - RemoteBrand:
MerkleTime Type:
Full timeContract Type:
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