Lead listing campaign and spot trading growth initiatives from ideation to execution. Design promotional products, define metrics, analyze performance, run market and competitor research, and coordinate cross-functional teams (marketing, engineering, risk, legal, operations) to ensure compliant product launches that drive user acquisition, retention, and trading volume.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Plan and launch listing campaign products, such as referral rewards and promotional events, to attract new users and improve retention and trading activity.
- Develop a deep understanding of crypto spot trading rules and user behavior, and propose effective growth strategies to drive traffic, conversion, and trading volume.
- Independently identify business problems and opportunities in listing campaigns and spot trading growth, and proactively drive solutions from ideation to execution.
- Work closely with marketing, sales, engineering, risk management, legal, and operations teams to ensure smooth and compliant product launches.
- Define and monitor key metrics for listing campaigns, analyze performance, identify optimization opportunities, and continuously improve product outcomes based on data and user feedback.
- Conduct market and competitor research to stay on top of industry trends, user needs, and product innovations, and translate insights into actionable product initiatives.
Requirements
- 5+ years of experience in product management or project management, preferably in crypto, trading, fintech, or other fast-paced internet industries.
- Strong self-motivation and ownership mindset, with the ability to take full responsibility for projects and drive them forward with minimal supervision.
- Strong logical thinking and problem-solving skills, with the ability to independently identify issues, structure problems clearly, and push solutions through to completion.
- Highly responsible, execution-oriented, and detail-conscious, with a strong sense of accountability for both process and outcomes.
- Good business judgment and market sensitivity, with the ability to understand user behavior, identify growth opportunities, and turn insights into practical product strategies.
- Strong cross-functional communication and collaboration skills, able to align stakeholders and work effectively across teams including engineering, listing, trading, marketing, risk, and legal.
- Solid project management skills, with the ability to manage multiple priorities, maintain momentum, and deliver high-quality results on time.
- Deep interest in and understanding of the crypto industry, especially spot trading products, market dynamics, and user behavior.
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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