Own business development and institutional sales across India’s K-12 school ecosystem. Build relationships with school decision-makers, generate and convert opportunities, negotiate partnerships, achieve revenue targets, and expand existing accounts. Develop strategic alliances with schools and educational networks, provide market intelligence, support pricing and market-entry strategies, and identify new geographic opportunities. Extensive travel is required for school meetings, presentations, and partnership development.
This role is for one of Weekday’s clients
Min Experience: 8+ years
Location: National Capital Region, Bengaluru, Delhi, India, Mumbai, Gurgaon, Noida, Pune
JobType: full-time
We are seeking an experienced and results-driven Senior Business Development Manager with a strong understanding of the Indian school education ecosystem and a proven track record in institutional sales, business development, and strategic partnerships.
The ideal candidate will have an established network of relationships with key decision-makers across the K-12 school ecosystem, including School Owners, Promoters, Directors, Principals, Academic Heads, Trustees, and Management Teams. The ability to leverage these relationships to build strategic alliances, generate business opportunities, and drive revenue growth will be essential.
This role will focus on expanding the organisation's presence across schools in India, strengthening existing institutional relationships, and identifying new opportunities for market penetration and business expansion. Candidates with strong professional networks in the NCR region will be preferred, although exceptional candidates from other geographies will also be considered.
RequirementsKey Responsibilities1. Strategic Outreach and Relationship Management
- Leverage an established network within the Indian school ecosystem to initiate business conversations and generate qualified opportunities.
- Build and maintain strong relationships with School Owners, Promoters, Principals, Directors, Academic Heads, Trustees, and senior management teams.
- Develop trusted, consultative relationships with institutional decision-makers.
- Communicate the organisation's value proposition effectively, highlighting the importance of skill development, critical thinking, communication, and improved student outcomes.
- Strengthen existing relationships and identify opportunities for deeper institutional engagement.
- Own the complete business development lifecycle, from lead generation and initial engagement to negotiations and deal closure.
- Identify, engage, and convert prospective schools into long-term institutional partners.
- Conduct product presentations, stakeholder meetings, and customised business proposals.
- Consistently achieve and exceed assigned revenue and business development targets.
- Identify opportunities for account expansion, cross-selling, and long-term partnerships.
- Develop and maintain a sustainable sales pipeline to support consistent revenue growth.
- Identify and establish partnerships with individual schools, school groups, educational networks, and school associations.
- Develop opportunities for institutional collaborations, pilot programmes, and trial engagements.
- Build long-term alliances that support wider adoption and market penetration.
- Explore expansion opportunities through school clusters, educational communities, and strategic institutional networks.
- Strengthen existing partnerships and drive continued institutional engagement.
- Develop a strong understanding of market trends, competitive dynamics, and emerging opportunities within the Indian school education sector.
- Share actionable market insights, competitor intelligence, and customer feedback with the leadership team.
- Contribute to refining the organisation's value proposition, pricing models, and market-entry strategies.
- Identify new geographical markets and institutional segments for business expansion.
- Support the development and continuous improvement of business development strategies, sales processes, and growth frameworks.
- 8–12+ years of experience in business development, institutional sales, strategic partnerships, or B2B sales, preferably within the education or EdTech sector.
- Established and active network of decision-makers across the Indian K-12 school ecosystem.
- Demonstrated ability to independently generate business opportunities and convert relationships into successful commercial partnerships.
- Prior experience engaging with School Owners, Directors, Principals, Trustees, and Academic Leadership Teams.
- Proven track record of achieving revenue targets and driving business growth.
- Strong negotiation, presentation, communication, and relationship-management skills.
- Entrepreneurial mindset with strong commercial awareness and a self-driven approach.
- Ability to work independently while collaborating effectively with cross-functional teams.
- Willingness to travel extensively for school meetings, institutional presentations, and partnership development.
- Business Development
- Institutional Sales
- Strategic Partnerships
- B2B Sales
- Revenue Generation
- Stakeholder Management
- Negotiation and Relationship Management
- Education Sector
- EdTech
- K-12 Education
- School Partnerships
- Educational Programme Sales
- Institutional Alliances
- Market Expansion
- Experience in K-12 education, EdTech, school services, educational programmes, or institutional sales.
- Existing relationships with leading private schools, school chains, and educational groups.
- Experience launching new educational offerings or expanding institutional partnerships across multiple geographies.
- Strong professional network and understanding of the NCR school ecosystem.
Performance will be evaluated based on:
- Number of new school partnerships acquired.
- Revenue generated and achievement of sales targets.
- Conversion rate of prospective schools into active partnerships.
- Growth in institutional relationships and strategic alliances.
- Expansion into new geographical markets.
- Retention, engagement, and revenue growth from existing school partnerships.
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