Saya Stationery- NPD

Job Purpose:

To lead, plan, and execute the development of new products from concept to market launch, ensuring alignment with the company’s strategic goals, customer requirements, and profitability objectives.

Key Responsibilities:

1. Product Strategy & Planning:
   • Identify and evaluate market opportunities for new products based on market trends, customer feedback, and competitor analysis.
   • Define product roadmaps, timelines, and development priorities aligned with business objectives.
   • Prepare feasibility studies and cost-benefit analysis for proposed products.
2. New Product Development:
   • Lead the design, prototyping, and testing phases of new products, ensuring adherence to quality and cost targets.
   • Coordinate cross-functional teams (design, production, procurement, quality) to drive timely product development.
   • Prepare and monitor project budgets and timelines.
3. Market & Customer Analysis:
   • Gather and analyze customer needs, market gaps, and competitor products to define product specifications.
   • Conduct customer trials and collect feedback for refining products before full-scale launch.
4. Supplier & Material Coordination:
   • Liaise with suppliers for new material/component identification, trials, and approvals.
   • Collaborate with the purchase team for sourcing and cost negotiations of new materials.
5. Quality & Compliance:
   • Ensure all new products comply with quality standards and regulatory requirements.
   • Document and maintain technical specifications, product BOMs, and work instructions.
6. Product Launch:
   • Plan and coordinate pilot production runs and commercial production ramp-up.
   • Support sales and marketing teams with product training and technical information for effective market launch.
7. Continuous Improvement:
   • Analyze product performance post-launch for further improvement opportunities.
   • Implement feedback received from customers and sales teams for enhancing product features and performance.

Key Skills & Competencies:

• Strong project management and organizational skills.
• Knowledge of product design, materials, and manufacturing processes (stationery/packaging/related industry preferred).
• Market research and data analysis capabilities.
• Effective communication and cross-functional collaboration.

Qualifications & Experience:

• Bachelor’s degree in Engineering, Product Design, or a related field (Master’s preferred).
• 5–8 years of experience in product development, preferably in the stationery, FMCG, or manufacturing sector.
• Proven track record of managing new product development projects from concept to launch.

Key Performance Indicators (KPIs):

• Number of successful new products launched within planned timelines and budgets.
• Achievement of target product margins.
• Customer satisfaction and feedback on new products.
• Reduction in product development cycle time.
• Cost savings through material optimization and process improvements.