Own growth in the CIS region: design and run user acquisition, activation, and reactivation campaigns; run A/B tests and product experiments; optimize paid and CRM campaigns; monitor metrics and translate insights; collaborate with Product, CRM, Paid Ads, and Content teams.
We are looking for a Regional Growth Manager for CIS to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimize marketing campaigns, and find gaps for better performance.
Responsibilities
- Drive user growth and reactivation through local growth initiatives and experiments;
- Launch and optimise acquisition and activation campaigns based on data and business priorities;
- Identify growth opportunities through A/B testing, product experiments, and continuous optimisation;
- Monitor key growth metrics, analyse performance, and translate insights into actions;
- Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.
Requirements
- 5 years of experience in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred);
- Proven experience running end-to-end growth campaigns with measurable business impact;
- Strong analytical skills and confidence working with data to make decisions;
- Ownership mindset with the ability to execute independently in a fast-paced environment;
- Experience with experimentation, A/B testing, and campaign optimisation;
- Native Russian and strong English communication skills;
- Passion for crypto, fintech, or emerging technologies.
Similar Jobs
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Build and ship internal data and AI products to help Product and Engineering teams. Analyze large structured and unstructured datasets, convert analyses into repeatable tools and dashboards, and drive end-to-end projects from scoping to launch and iteration. Use AI-assisted development tools responsibly, translate findings into decision-ready recommendations, and embed feedback loops and documentation for long-term adoption.
Artificial Intelligence • Fintech • Hardware • Information Technology • Sales • Software • Transportation
Lead Motive's strategy and execution to enter and scale Mexico, the UK, and Canada and evaluate further international expansion. Own go-to-market roadmaps, localization, demand generation, partnerships, and budget allocation. Build and manage a small regional team and agency partners, align cross-functional stakeholders, define success metrics and reporting, run test-and-learn experiments, and present commercial outcomes to executive leadership.
Blockchain • eCommerce • Fintech • Payments • Software • Financial Services • Cryptocurrency
Lead design and implementation of Neighborhoods mobile experiences across Cash App and Square. Shape cross-team architecture, stay hands-on with iOS development (SwiftUI, Workflow), drive integrations for discovery, ordering, loyalty, and fulfillment, mentor engineers, and apply AI-assisted workflows to accelerate development and quality.
Top Skills:
BazelClaude CodeCombineCursorGooseObjective-CProtocol BuffersSwiftSwift ConcurrencySwiftuiUikitWorkflow
What you need to know about the Delhi Tech Scene
Delhi, India's capital city, is a place where tradition and progress co-exist. While Old Delhi is known for its rich history and bustling markets, New Delhi is defined by its modern architecture. It's clear the region places a strong emphasis on preserving its cultural heritage while embracing technological advancements, particularly in artificial intelligence, which plays a central role in shaping the city's tech landscape, fueled by investments in research and development.
