Own YouTube video production from concept through publication, including explainer scripts, podcast and founder-conversation structure, shoot logistics, editor briefs, packaging, branded content delivery, and performance analysis. The role requires independently running shoots, writing produced scripts, collaborating with editorial and production stakeholders, and using audience metrics to improve future content.
Inc42 is India's #1 media and intelligence platform on the startup economy – covering journalism, Datalabs (India's largest free startup database, with 75,000+ companies), our flagship Editorial IPs (AI Summit, D2C & Retail Summit, FAST42, D2C Retreat), and Griffin, India's most curated private founder club.
Inc42 is building its YouTube division from 0 to 1. We're revamping the channel, setting the strategy, building the formats and scaling it – long-form explainers, founder conversations, podcasts and original IPs built on a decade of startup journalism and data.
Every one of those videos needs someone who owns it from idea to published: finds the angle, writes the script, shapes the conversation, runs the shoot, briefs the edit and packages it for the click. That's this role.
- Scripts for explainers: Pull the angle out of a news story, a feature or a dataset, and structure it for video, hook first.
- Podcast and founder-conversation structure: Pre-interviews, question flow, the cold open, and the narrative shape you hand the editor.
- Shoot production: Shoot calendar, call sheets, crew, location, equipment and the day itself, as the person responsible for it.
- Editor and vendor briefs: Shot lists and clip notes precise enough that cuts come back close to spec on the first pass.
- YouTube packaging: First drafts of titles, thumbnails, descriptions and chapters, plus the tests that tell us which one worked.
- Delivery for branded content: Shoot logistics and review rounds for partner videos, so a client shoot ships on the date it was promised.
- The performance loop: Read how each video performed every week and feed it back into the next script.
- A writer for video: You write for the ear and the eye. Your scripts have a visual column, not just paragraphs.
- A producer who runs the day: You've owned shoots, not assisted on them.
- Obsessed with the first ten seconds: You can look at a cut and say where a viewer leaves and what the opening is missing.
- Curious about startups and business: You read the ecosystem because you want to, and you can pitch three stories from this week's news.
- Comfortable with performance data: Views, click-through and retention change what you make next.
- Calm with many stakeholders: Editors, vendors, editorial reviewers and partners, all on one timeline.
- Open on background: Digital newsrooms, business video, podcast studios, or your own YouTube channel. A creator who writes and produces their own work is exactly who we want to hear from.
Must have: 4–6 years as a producer, video journalist, multimedia journalist or creator · scripts you've written that were produced · shoots you've run · strong written English.
Good to have: confident on camera, with solid delivery, for pieces that call for it · podcast production · explainer post-production · a degree in communication, journalism or film (strong portfolios considered without it).
- Learn the channel, the formats in production and the review steps.
- Take over the production calendar for the live slate.
- Script and produce your first explainer and your first podcast episode.
- Draft the packaging (titles and thumbnails) for everything that ships in the month.
- A 0-to-1 build: you shape the formats of a new YouTube division.
- Direct access to India's founders, investors and business leaders.
- A decade of Inc42 journalism and data as raw material for every story.
- Room to experiment with formats, and on camera if you want to be.
- Competitive compensation.
- Delhi-based, in-person.
Inc42 Media New Delhi, Delhi, IND Office
New Delhi, India
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