The Principal Product Manager will lead product innovations for FamApp, focusing on user acquisition, onboarding, and growth strategies to engage young users in India's fintech market.
About Fam (previously FamPay)
Fam is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey super early in their life.
Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.
About this role
Can you make us a product offer we can't refuse? Then join us to be the godfather of some of the most innovative products in the Indian fintech industry. When the mission is to become the most loved application among the digital native young cohort of India, we cannot afford a product that's not better than the world's best out there.
As a Principal Product Manager at Fam you get to create and manage product innovations that the country is seeing for the first time ever. From the first numberless card in India, to the only payments app for teens, you would be required to build upon and build from scratch everyday.
If you are think you can create products for one of the smartest and youngest market segment out their, you are at the right place - apply now!
On the Job
- Own the end-to-end new user experience on FamApp - user acquisition, onboarding and KYC, etc
- Define user acquisition strategy from a product lens, design scalable referral loops for growth
- Collaborate with brand, marketing and design to drive organic and inorganic user acquisitions
- Segment users and define which users land on which during onboarding funnel
- Collaborate with closely with data team to improve acquisition efficiency
Must Haves
- 8–10 years of Product Management experience in B2C / consumer product
- Worked on growth of consumer products (specially on user acquisition and onboarding funnels)
- Owned and improved end-to-end growth funnels
- Have worked on CAC to LTV outcomes
- Strong understanding of performance-led marketing
- Experience in building organic growth channels and driving product led growth.
- Partnered closely with Marketing, Design, Engineering and Analytics while owning product outcomes
- Experience in mentoring a team of PMs
- Sharp analytical skills.
Why Join Us
- Be part of a high-energy, creatively driven team shaping the face of a growing brand
- High-impact role where your design decisions will directly shape the experience for next 50M+ users
- Get creative freedom and room to experiment
- Collaborate with a team that values bold ideas and good vibes
Perks That Go Beyond the Paycheck
• Relocation assistance to make your move seamless.
• Free office meals (lunch & dinner).
• Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more.
• Salary advance and loan policies for any financial help.
• Quarterly rewards and recognition programs, and a referral program with great incentives.
• Access the latest gadgets and tools.
• Comprehensive health insurance for you and your family, mental health support.
• Tax benefits with options like food coupons, phone allowances, car/device leasing.
• Retirement perks like PF contribution, leave encashment and gratuity.
Here’s all the tea on FamApp ☕️
FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account, FamX, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly.
Revolutionizing Payments and FinTech
FamApp has enabled 10 million+ users to make UPI and card payments across India, removing the inconvenience of carrying cash everywhere. Users get to customise their FamX card with doodles, which lets them add a personal touch to their payments.
Trusted by leading investors
We’re proud to be supported by renowned investors like Elevation Capital, Y-Combinator, Peak XV (formerly Sequoia Capital India), Venture Highway, Global Founder’s Capital, and esteemed angels Kunal Shah and Amrish Rao.
Join Our Dynamic Team
At Fam, our people-first approach is reflected in our generous leave policies, flexible work schedules, comprehensive health benefits, and free mental health sessions. We don’t mean to brag, but we promise you’ll be surrounded by some of the most fun, talented and passionate people in the startup space.
Want to see what makes life at Fam so awesome? Check out our shenanigans at @lifeatfam 😛
Top Skills
Consumer Product Management
Data Analytics
Payment Systems
Performance-Led Marketing
Upi
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