At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.
Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,500 Tideans globally - we’re diversity champions!
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.
The Member Accession Marketing Team (India) is at the heart of Tide’s growth in the Indian market. Focused on acquiring and onboarding new members from small and medium-sized enterprises (SMEs), the team drives user engagement through highly targeted, localized, and data-driven marketing strategies. We aim to ensure every new member is equipped to fully leverage Tide’s powerful suite of financial tools—fueling both their business success and our mission to support SMEs across India.
ABOUT THE ROLEWe are looking for a results-driven and analytical Performance Marketing Manager to join our high-performing marketing team. You will be responsible for executing and optimizing digital marketing campaigns across paid channels—primarily Google Ads, Meta (Facebook/Instagram), and affiliate networks. This role requires a strong understanding of performance metrics, marketing funnels, and app-based user acquisition.
Your work will directly impact Tide’s growth in India by driving high-quality leads and maximizing app downloads, while working alongside product, analytics, and creative teams. Key Responsibilities include :
Campaign Management- Plan, execute, and continuously optimize performance marketing campaigns across Google Ads (Search, UAC, Display) and Meta Ads Manager (Facebook & Instagram).
- Analyze key KPIs such as CPI, CPA, ROAS, CTR, LTV, and retention to ensure optimal performance.
- Manage daily budgets across channels to achieve customer acquisition and revenue goals.
- Onboard and manage affiliate partners, ad networks, and other acquisition channels.
- Monitor affiliate performance, ensure quality traffic, and implement fraud control measures.
- Negotiate payouts, share creatives, and ensure proper tracking integrations (using tools like AppsFlyer).
- Create campaign performance dashboards using Excel/Google Sheets, Google Analytics, and MMP tools like AppsFlyer or Branch.
- Derive actionable insights to guide future strategy and drive campaign improvements.
- Present performance reviews and learnings to internal stakeholders on a regular basis.
- Collaborate with media agencies, platform reps, creative, product, and analytics teams to align campaigns with broader marketing goals.
Stay current on platform updates, industry best practices, and competitor trends to identify new opportunities for optimization and scale.
- 4-6 years of hands-on experience in executing digital performance campaigns.
- Strong command over Google Ads (Search, UAC, Display) and Meta Ads (Facebook/Instagram).
- Experience managing and scaling affiliate or partner-based marketing programs.
- Proficient in Excel/Google Sheets—comfortable with pivot tables, dashboards, and formulas.
- Experience using campaign tracking and analytics tools such as AppsFlyer, Google Analytics, or Branch.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently, handle multiple campaigns, and meet deadlines in a fast-paced environment.
- Prior experience in fintech, mobile apps, gaming, or cashback/card-based products.
- Working knowledge of programmatic advertising and ad fraud detection tools.
- Familiarity with metrics like CLV, ARPU, NPS, and churn.
- Competitive salary
- Self & Family Health Insurance
- Term & Life Insurance
- OPD Benefits
- Mental wellbeing through Plumm
- Learning & Development Budget
- 15 days of Privilege leaves
- 12 days of Casual leaves
- 12 days of Sick leaves
- 3 paid days off for volunteering or L&D activities
- Stock Options
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
Top Skills
Tide New Delhi, Delhi, IND Office
5th floor, E3/15, Block E 3, Jhandewalan Extension, Jhandewalan, New Delhi, Delhi, India, 110005
