Pay-Per-Click (PPC) - Performance Marketing Manager
Navitas is seeking a dynamic and highly motivated PPC Performance Marketing Manager to lead the planning, delivery, and optimization of paid digital activity across key platforms. This role is central to driving high-quality traffic, leads, and conversions through performance-led campaigns, while delivering actionable insights that support broader marketing objectives across the organization.
As a hands-on role, the PPC Performance Marketing Manager will take responsibility for performance, budgets, and results, translating data into clear, strategic recommendations for stakeholders. You will be responsible for forecasting, building, managing, and optimizing paid digital campaigns across platforms including Google Ads, Meta, and Snapchat, ensuring spending is efficient and aligned with recruitment and business goals.
While performance-focused, this role works collaboratively across the digital team. You will partner closely with colleagues in content, SEO, and web to ensure paid activity integrates seamlessly within the wider digital ecosystem, supporting a cohesive and effective approach to audience growth and conversion.
Key responsibilities
- Own paid digital campaigns end-to-end, including forecasting, planning, execution, continuous optimisation, and detailed performance reporting.
- Build, manage, and scale PPC activity across Google Search, Display, YouTube, and paid social platforms, ensuring best-practice delivery.
- Optimize campaigns against agreed KPIs, including CPL, conversion rate, lead quality, and lead volume, driving consistent performance improvement.
- Manage paid media budgets with full accountability, ensuring spend is strategically allocated to the highest-performing channels and audiences.
- Develop and execute audience strategies across prospecting, retargeting, and lookalike modelling to maximise reach, relevance, and efficiency.
- Drive testing and optimisation initiatives, including ad copy, creative formats, landing pages, and bidding strategies to enhance results.
- Provide clear, actionable insights through performance reporting, translating data into meaningful recommendations for stakeholders.
- Work collaboratively with Business Units, university partners, recruitment, analytics, and web teams to align campaigns with priority markets and intakes, strengthen tracking, attribution, and measurement, and apply platform automation and AI-driven enhancements where they deliver value.
Essential skills, knowledge, and experience
- Proven experience managing PPC and paid social campaigns across Google Ads, Meta, and similar platforms.
- Strong understanding of performance marketing metrics, attribution, and optimisation techniques.
- Experience managing and optimising budgets to deliver measurable results.
- Confidence in analysing data and presenting actionable insights to stakeholders with varying levels of digital knowledge.
- Comfortable being hands-on in platforms while also contributing to strategic planning.
- A proactive, test-and-learn mindset with a clear focus on performance and outcomes.
What’s in it for you
This role gives you the chance to:
- Own paid media performance in a complex, international marketing environment, delivering measurable impact at scale.
- Directly influence lead quality and student recruitment outcomes through data-driven, performance-led campaigns.
- Work across multiple markets, channels, audiences, and meaningful budgets, driving results globally.
- Develop advanced expertise in PPC, automation, and performance optimisation within a collaborative, purpose-driven education organisation.
Why Navitas
Navitas is a global leader in education, connecting tens of thousands of students each year to life-changing study opportunities through deep partnerships with universities, governments, and industry worldwide. Joining Navitas means becoming part of a purpose-driven, innovative organisation with real global impact—where you’ll help expand access to high-quality education, shape regional strategy in a high-growth market, and contribute to meaningful change in student success, international education, and economic mobility.
How to Apply
Apply now by submitting your CV and cover letter and play a key role in shaping the future of global student recruitment through digital marketing at Navitas.
Apply online via www.navitas.com/careers.
Applications will close: 6 March 2026
Early applications are encouraged, as we may arrange before the closing date.
Applicants must have full working rights in Delhi, India and be available to commence at short notice. By applying, you agree to Navitas’ Privacy Policy.
