Paid Social Specialist (Contract)

We're looking for a Paid Social Specialist to help grow TechnologyAdvice's paid social acquisition efforts across our portfolio of B2B technology brands.

This role goes beyond campaign management. You'll own campaign execution while partnering closely with the Paid Media team, Creative, Business Intelligence, Engineering, and Marketing to continuously improve performance through testing, audience strategy, attribution, and creative optimization.

Our team operates with an experimentation mindset. We regularly test new audiences, placements, creatives, landing pages, and measurement strategies to improve lead quality and campaign efficiency. You'll have the opportunity to influence these initiatives while helping scale paid social programs across Meta, LinkedIn, and emerging platforms. Recent team priorities have included moving from awareness-focused campaigns to full-funnel lead generation, improving measurement, and optimizing campaign performance through structured testing.

This is an ideal opportunity for someone who enjoys balancing creativity with analytical thinking and wants to make a measurable impact on business growth.

Employment Level: Mid-Level

Employment Type: Contract

Location: India (Remote) 

• Build, launch, and manage campaigns across Meta (Facebook & Instagram), LinkedIn, and additional paid social platforms including TikTok, Reddit, Quora, and future emerging channels.
• Develop campaign structures aligned with business objectives, audience intent, and platform best practices.
• Manage budgets, pacing, bidding strategies, and campaign delivery to maximize performance and return on ad spend (ROAS).
• Design and execute A/B tests across audiences, creatives, placements, bidding strategies, and campaign objectives.
• Continuously optimize campaigns based on performance trends, audience behavior, and business goals.
• Explore new targeting approaches, first-party audience strategies, and lookalike audiences to improve lead quality.
• Identify opportunities to scale successful campaigns while improving efficiency across underperforming campaigns.

The team regularly experiments with placement strategies, audience segmentation, creative variations, and landing page experiences to improve conversion quality and acquisition performance.

• 3-5 years of hands-on experience managing paid social campaigns, particularly within Meta Ads and LinkedIn Ads.
• Experience managing meaningful advertising budgets and optimizing toward business outcomes such as ROAS, qualified leads, pipeline, or revenue.
• Strong understanding of campaign structure, audience development, bidding strategies, creative testing, and attribution.
• Experience using analytics and reporting tools such as Google Analytics 4, Looker Studio, Tableau, or similar platforms.
• Experience analyzing campaign data and turning insights into actionable recommendations.
• Excellent organizational skills with the ability to manage multiple campaigns simultaneously.
• Strong communication skills and experience collaborating with cross-functional teams.
• Curiosity, adaptability, and a passion for continuous learning.
• Experience using AI tools or automation to improve marketing workflows is a strong plus.
• Experience with TikTok, Reddit, Quora, or additional paid social platforms is preferred but not required.
• Available to work U.S. business hours.
• Access to a reliable laptop, a stable internet connection, and backup power or connectivity.

**The duties and responsibilities listed above describe the post as it is in general terms and are not definitive.  The job holder is expected to accept any reasonable alterations that may from time to time be necessary.**

#LI-Remote

*Please note that, as this is a contract position, no perks or benefits are included with this role.

Work authorization

Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in India at hire and must maintain authorization to work in India throughout their employment with our company.