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Pitney Bowes Inc.

Omni-channel Marketing Specialist

Posted 17 Days Ago
Be an Early Applicant
Sector 142, Gautam Buddha Nagar, Uttar Pradesh
Mid level
Sector 142, Gautam Buddha Nagar, Uttar Pradesh
Mid level
The Omni-channel Marketing Specialist will implement and manage marketing automation initiatives, create content for campaigns using Adobe Experience Manager, support digital activation functions, and utilize creative services skills for minor edits. The role focuses on executing marketing campaigns efficiently and enhancing automation processes in a collaborative team environment.
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At Pitney Bowes, we do the right thing, the right way. As a member of our team, you can too.


We have amazing people who are the driving force, the inspiration and foundation of our company. Our thriving culture can be broken down into four components: Client. Team. Win. Innovate.

We actively look for prospects who:
• Are passionate about client success.
• Enjoy collaborating with others.
• Strive to exceed expectations.
• Move boldly in the quest for superior and best in market solutions.

Job Description:

Job Responsibilities:

  • Implement and manage marketing automation initiatives using our instance of Salesforce Marketing Cloud, ensuring seamless execution of emails, forms, web landing pages, and web personalization.
  • Serve as a content author within Adobe Experience Manager, creating and managing content for digital marketing campaigns.
  • Collaborate closely with the Omnichannel Leader/Manager of Channel Activation to support digital activation functions across web and email, facilitating efficient market go-live of campaigns.
  • Utilize basic creative services skills, including Photoshop and Illustrator, for image resizing and minor edits, in addition to leveraging Canva.com or Adobe Express for straightforward creative tasks.
  • Ensure marketing campaigns are executed with minimal layers, promoting efficiency and agility in campaign deployment.
  • Report directly to the Omnichannel Leader/Manager of Channel Activation, contributing to the overall success of our digital marketing efforts.
  • Participate in the continuous improvement of our marketing automation processes, adopting innovative solutions and practices to enhance campaign effectiveness.
  • Support the team in achieving client success, working collaboratively to exceed expectations and deliver superior solutions.

Key Competencies & Qualifications:

  • Education: Bachelor’s degree in business, marketing, or a similar discipline.
  • Experience: 3-5 years in marketing automation or related fields, with a preference for candidates familiar with the tools we use.
  • Strong communication skills, with the ability to interact directly and effectively with stakeholders.
  • Resourceful, critical thinker with a proactive approach to problem-solving.
  • Basic knowledge of creative services, including Photoshop, Illustrator, Canva.com, or Adobe Express.

We will:

• Provide the will: opportunity to grow and develop your career
• Offer an inclusive environment that encourages diverse perspectives and ideas
• Deliver challenging and unique opportunities to contribute to the success of a transforming organization
• Offer comprehensive benefits globally (PB Live Well)

Pitney Bowes is an equal opportunity employer that values diversity and inclusiveness in the workplace.
All interested individuals must apply online.

Top Skills

Adobe Express
Adobe Illustrator
Adobe Photoshop
Canva
Salesforce

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