Marketing Senior Executive

Company Description

About Sopra Steria
Sopra Steria, a major Tech player in Europe with 56,000 employees in nearly 30 countries, is recognized for its consulting, digital services and software development. It helps its clients drive their digital transformation and obtain tangible and sustainable benefits. The Group provides end-to-end solutions to make large companies and organizations more competitive by combining in-depth knowledge of a wide range of business sectors and innovative technologies with a fully collaborative approach. Sopra Steria places people at the heart of everything it does and is committed to putting digital to work for its clients in order to build a positive future for all. In 2023, the Group generated revenues of €5.8 billion.
The world is how we shape it.

Job Description

HubSpot Implementation & Management:

1. Configure and manage HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub.
2. Set up workflows, automation, and custom properties to align with business processes.
3. Oversee integrations between HubSpot and other tools/software.

Marketing Automation:

1. Create and optimize marketing campaigns, email templates, and landing pages.
2. Design and implement workflows for lead nurturing and segmentation.
3. Track and analyze campaign performance metrics to improve ROI.

Sales Enablement:

1. Collaborate with the sales team to streamline pipelines and optimize sales workflows.
2. Provide actionable insights through customized dashboards and reports.
3. Support the implementation of automated lead scoring and routing.

Data Management & Reporting:

1. Maintain data hygiene and integrity within the HubSpot platform.
2. Develop comprehensive reports and dashboards for marketing and sales performance.
3. Analyze user behavior and customer journey to provide actionable recommendations.

Training & Support:

1. Conduct training sessions for team members on HubSpot features and best practices.
2. Provide ongoing support and troubleshooting for HubSpot-related issues.

Total Experience Expected: 03-07 years

Qualifications

Qualifications and Skills

1. Experience:
2. Proven experience with HubSpot CRM and its marketing, sales, and service tools.
3. Prior experience in managing HubSpot integrations with third-party applications (e.g., Salesforce, Zapier).
4. Technical Skills:
5. Expertise in creating workflows, sequences, and marketing automations.
6. Proficiency in reporting and dashboard creation.
7. Understanding of data segmentation, lead scoring, and customer lifecycle management.
8. Soft Skills:
9. Strong problem-solving and analytical skills.
10. Excellent communication and collaboration abilities.
11. Ability to work independently and meet deadlines.
12. Certifications:
13. HubSpot certifications (e.g., Inbound Marketing, HubSpot CRM, Sales Enablement) are highly preferred.

Additional Information

At our organization, we are committed to fighting against all forms of discrimination. We foster a work environment that is inclusive and respectful of all differences.

All of our positions are open to people with disabilities.