Generate qualified B2B leads for IT, analytics, and AI SaaS offerings by researching prospects, building targeted lists, and conducting cold outreach through email, LinkedIn, and WhatsApp. Qualify inbound leads, schedule sales meetings and demos, maintain CRM records, collaborate on campaigns, personalize outreach using industry research, and report on lead metrics and conversion performance.
This is a remote position.
Position: Lead Generation Specialist
Experience: 3-6 years
Geography -> Experience in geo’s like- US, MENA, Africa.
Location: Remote
Department: Sales & Business Development
Reports To: Sales/Partnerships Lead or Head of Growth
Key Responsibilities
- Prior experience in IT / Analytics / AI SaaS or related B2B industries. -> Identify and research potential clients across industries (e.g., Pharma, Manufacturing, BFSI, Retail, Logistics/Supply Chains etc.).
- Use platforms like LinkedIn Sales Navigator, Lusha, Apollo, ZoomInfo, HubSpot, or similar tools to build prospect lists.
- Run cold outreach campaigns via email, LinkedIn, and WhatsApp to generate qualified leads.
- Collaborate with the marketing team to execute lead-generation campaigns and follow up with event leads.
- Qualify inbound leads and schedule introductory meetings/demos for the sales team.
- Maintain lead information and track activity using CRM (HubSpot preferred).
- Create weekly and monthly reports on lead metrics and conversion performance.
- Research industry trends and decision-makers to personalize outreach.
Requirements
Required Skills
- Strong communication and written skills (English proficiency a must).
- Prior experience in IT / Analytics / AI SaaS or related B2B industries.
- Hands-on experience with LinkedIn, HubSpot CRM, Apollo, Mailchimp, or similar platforms.
- Knowledge of B2B sales processes, buyer personas and deal progression & management.
- Analytical mindset for monitoring campaign metrics.
- Self-motivated, detail-oriented, and goal-driven.
Good-to-Have
· Prior experience in IT / Analytics / AI SaaS or related B2B industries.
· Understanding of data enrichment and segmentation tools.
· Familiarity with content-based outreach (e.g., case studies, whitepapers) and account/vertical based marketing & prospect outreach strategy.
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Delhi, India's capital city, is a place where tradition and progress co-exist. While Old Delhi is known for its rich history and bustling markets, New Delhi is defined by its modern architecture. It's clear the region places a strong emphasis on preserving its cultural heritage while embracing technological advancements, particularly in artificial intelligence, which plays a central role in shaping the city's tech landscape, fueled by investments in research and development.
