Lead Hudle's brand strategy and growth marketing across online and offline channels. Manage agencies and marketing teams, build hyper-local sports communities, coordinate partnerships and influencer activations, measure campaign ROI and KPIs, and collaborate with product and business teams to drive brand positioning and consumer engagement.
Experience: 5-7+ Years
Hudle is looking for a Brand Manager with a dynamic & entrepreneurial attitude, a willingness to learn, grow and take accountability for their work. If you're passionate about understanding consumer behavior and building brand marketing & growth strategies around it, you're just who we're looking for. Your projects will be yours to run, as long as they align with the company's overall objectives.
About Hudle: At Hudle, work is literally Play! We are a sports tech company on a mission to enable 100 million Indians to play sports as a way of life through a combination of cutting-edge technology and on-ground expertise.
We are a fast-growing platform with pioneer of Indian sport Ajinkya Rahane as our brand ambassador.
Responsibilities:
- Shape and communicate Hudle’s vision and mission through marketing & advertising with a key focus on growth strategies
- Analyze brand positioning and consumer insights
- Manage all Brand Partnerships & Alliances
- Translate brand elements into plans and go-to-market strategies
- Manage an agency or a team of marketing, social media, SEO, creatives people working on brand initiatives
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Take ownership of Hudle marketing & communication on all online (Hudle app, social media, alliances) and offline (on-ground branding, activations, event partnerships) channels
- Work closely with the product team and give suggestions based on marketing campaign insights
- Work closely with the business team for a holistic understanding of the business and then ideate brand marketing & growth strategies
- Build Hyper-local communities around sport through online and offline channels and manage them on the Hudle app
- Approach & coordinate with Sports & Fitness influencers to host games on Hudle and promote them on social media
- Ideate and plan event intellectual properties to market the brand to a wider audience
- Coordinate with brand partners to organize events & activities
Requirements and Skills
- Proven working experience of 5-7+ years as Brand Manager
- Proven ability to develop brand and marketing strategies
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Masters Degree in marketing or a related field
Benefits:
- Start-up environment with plenty of learning and growth opportunities
- Great exposure as the candidate will be building the marketing team and working closely with the founders.
- Employee first culture
- Market Salaries
Important Links:
- Mobile App
- Website
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