Manage and optimize HubSpot CRM and lead enrichment processes using Apollo, LinkedIn, and Zapier. Maintain data quality, deduplicate records, build reports and dashboards, integrate tools (RingCentral), support BDRs, identify workflow improvements, and collaborate with sales, marketing, and operations.
Overview: This role focuses on driving the empowerment of the Sales Team and optimizing sales processes for increased productivity. The ideal candidate will be proficient in leveraging cutting-edge tools like HubSpot, Apollo, and Zapier to streamline operations and boost organizational efficiency. Expertise in enhancing CRM databases for effective Business Development Representative (BDR) outreach, while ensuring data accuracy and system optimization, is essential. A proven track record of streamlining sales processes and improving sales outcomes is a must.
Main Responsibilities:
- Lead Enrichment & Data Management: Manage and optimize lead enrichment processes, including data management, system analysis, and ongoing lead quality checks.
- HubSpot CRM Management: Oversee CRM management, including assisting with lead assignment and reassignment to the sales team, ensuring all records are up-to-date and relevant.
- Lead Enrichment Research: Use Apollo and LinkedIn to research and enrich leads with relevant information to increase outreach success.
- Data Quality & Cleanup: Monitor and maintain data quality, deduplicate records, and address inconsistencies in the CRM.
- Reporting & Dashboards: Develop and maintain performance reports and dashboards to track key metrics and provide insights for the sales and marketing teams.
- Tool Integration & Reporting: Integrate with sales tools such as RingCentral to ensure in-sync, accurate reporting across platforms.
- Lead Scrubbing & Accuracy: Proactively crawl new leads and scrub them for accuracy and relevance.
- Workflow Optimization: Identify inefficiencies in current HubSpot workflows, recommend, and implement process improvements.
- Support & Ad-Hoc Analysis: Provide support for ad-hoc data analysis requests, task creation for BDRs, and lead follow-ups.
- Cross-Department Collaboration: Work closely with sales, marketing, and operations teams to streamline communications and data handoffs.
Minor Responsibilities:
- Facilitation & Communication: Participate in calibration sessions and meetings to ensure clear and effective communication across departments.
- BDR Support: Maintain open communication with BDRs to address inquiries and provide ongoing support for lead-related activities.
- Team Training & Development: Help train new team members, providing continuous guidance and support to ensure their long-term success.
- KPI & Reporting: Report on KPIs, tools, and overall department performance to key stakeholders.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Business Management, Entrepreneurship, or other related fields.
Required Work Experience:
- 1-2 years of experience in lead generation, data management, or B2B sales.
- At least 6 months of experience with CRM platforms, ideally HubSpot.
- 1-2 years in client success or end-to-end sales experience is preferred.
- Hands-on experience with Zapier integration for sales workflows and automation.
Hard Skills:
- Data Management: Proficiency in organizing and maintaining data.
- System Analysis: Ability to analyze and optimize systems to improve lead enrichment and management processes.
- CRM Management: Expertise in CRM management, particularly with HubSpot.
- Lead Enrichment: Experience with enriching leads using tools like Apollo and LinkedIn.
- Data Quality Assurance: Proactive approach to scrubbing and ensuring the accuracy of leads and CRM data.
- Research Skills: Strong ability to gather and interpret relevant information for lead enrichment.
- Analytical Skills: Ability to analyze data and draw actionable insights for decision-making.
- Zapier Integration: Proficiency in using Zapier for automating workflows and integrating tools to improve team efficiency.
Minimum Technical and Work Environment Requirements:
- Internet Connection:
- Primary internet connection with a minimum speed of 15 Mbps.
- Backup internet connection with at least 10 Mbps.
- Backup connection must be capable of supporting work during a power outage.
- Primary Device:
- Desktop or laptop equipped with at least:
- Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
- A minimum of 8 GB RAM.
- Backup Device:
- Must meet or exceed the performance of an Intel Core i3 processor.
- Must be functional during power interruptions.
- A functioning webcam.
- A noise-canceling USB headset.
- A quiet, dedicated home office space.
- Peripherals and Workspace: A smartphone for communication and verification purposes.
Benefits
- Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
- Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
- Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
- Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
- Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
- Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.
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