Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Director of Experience Design
We are looking for a Director of Experience Design to join the Brand and Performance team within our Marketing division here at athenahealth. In this role, the Director of Experience Design will lead the design, research, and optimization of digital marketing experiences across athenahealth’s owned and paid ecosystems.
This role sits at the intersection of user insight, business strategy, and marketing performance seamlessly bridging the gap between user needs and business objectives. The Director of Experience Design will lead efforts to understand user behaviors and motivations, turn those insights into high performing, and connected digital journeys that span athenahealth.com, paid media, and partner channels.
This individual will combine UX strategy, research expertise, and data fluency, bringing together human-centered design with measurable impact. This is both a strategic and executional leadership role: the Director of Experience Design will lead by doing, collaborating across marketing, MarTech, analytics and IT to ensure experiences reflect a deep understanding of our users & drives business growth.
Job Responsibilities
Lead the end-to-end experience design across owned (athenahealth.com) and paid ecosystems (search, display, social, syndication).
Develop and evolve a UX strategy that aligns user needs and business goals into a cohesive experience framework.
Map and optimize cross-channel journeys, ensuring continuity of message, design, and experience from initial awareness through conversion.
Translate audience and behavioral research into actionable experience strategies that guide users seamlessly between media and web environments.
Create journey maps, prototypes, wireframes, and experience blueprints that define the ideal user path and guide key cross-functional teams (e.g., creative, content) in delivering connected experiences.
Lead the user research function within marketing, setting the strategy for discovery and validation research (e.g., interviews, usability testing, behavioral analysis, surveys, and A/B testing).
Partner with analytics teams to integrate qualitative insights with quantitative performance data.
Build and maintain an overarching digital experience journey with optimized journey maps, and behavioral models that serve as foundational tools across teams.
Develop and manage a testing and optimization roadmap that spans both paid and owned experiences—prioritizing not only conversion, but also experience quality, engagement depth, usability, and content effectiveness.
Partner with analytics and MarTech teams to define experience performance metrics that capture how well each journey delivers against user intent, brand perception, and business goals.
Lead by example through hands-on journey design, testing, and research synthesis.
Establish repeatable processes for experience intake, prioritization, and delivery that balance agility and creative excellence.
Present insights, hypotheses, and design outcomes to marketing and executive leadership with clarity and influence.
Typical Qualifications
Bachelor’s degree in Marketing, or a related field; Master’s degree preferred.
10+ years of experience in digital experience design, UX strategy, or digital marketing, with emphasis on user research and journey optimization.
Proven track record of turning user research and data into actionable digital experiences that drive measurable business outcomes.
Deep expertise in UX research methodologies (usability testing, interviews, behavioral analytics, surveys).
Proficiency in UX and analytics tools (e.g., Figma, Lucid, Hotjar, Adobe Analytics).
Ability to influence senior stakeholders with research-backed recommendations.
Experience in complex, multi-segment B2B or healthcare environments preferred.
Strong ability to navigate ambiguity and define problems before solving them.
Expected Compensation
$137,000 - $233,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
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