Manage relationships with key fashion brands, assess growth needs, develop tailored marketing strategies, recommend promotional services, execute campaigns and activations, coordinate launches and product drops, and monitor brand performance. Collaborate with marketing and merchandising teams to track sales, analyze campaign results, produce performance reports, and recommend improvements to strengthen brand engagement, visibility, and commercial outcomes.
Industry: Fashion/Retail/Luxury/E-commerce
Experience: 2-7 Years
Education: Degree in Fashion or related field
Job Type: Full-time
About the Company:
Crepdog Crew is India’s biggest marketplace for streetwear and sneakers. You can visit our online marketplace, www.crepdogcrew.com, or our store, CDC Experience in New Delhi, Hyderabad & Mumbai. Crepdog Crew is more than just a marketplace; it's a community. The brand is dedicated to redefining streetwear culture in India and providing an exceptional shopping experience. Join Crepdog Crew on its journey and become part of the Crew today.
About the Role:
Brand Manager will manage and grow relationships with key fashion brands, ensuring their needs are met and their expectations are exceeded. This role requires a deep understanding of brand engagement strategies, and sales processes, and the ability to work closely with various creative departments to drive success. Additionally, the role involves overseeing brand management and marketing activities on our platforms, ensuring that brand presence and performance are optimized.
Key Responsibilities:
- Develop and maintain strong relationships with fashion brands, acting as their main point of contact and ensuring their satisfaction.
- Assess the brand's current growth requirement, evaluate the current trajectory, and provide tailored marketing strategies to drive success.
- Promote and recommend a variety of marketing services, including banners, email campaigns, WhatsApp messaging, and paid social media advertising to enhance brand engagement and visibility.
- Execute marketing activations for key fashion brands, including campaign launches, promotional events, and targeted marketing initiatives.
- Collaborate with internal marketing teams and fashion brands to ensure seamless communication and alignment on all upcoming launches and product drops
- Monitor and evaluate the success of marketing activations, providing insights and recommendations for continuous improvement.
- Track sales in collaboration with the merchandising team, providing detailed reports on brand performance, key metrics, and the impact of marketing strategies to drive ongoing improvements.
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