Supports the Regional Paid Ads Team with paid social campaign setup, monitoring, optimization, performance tracking, reporting, creative testing, and workflow documentation across TikTok, Meta, Twitter, and Reddit. The role assists with campaign data organization, ad copy and asset coordination, administrative tasks, and identifying efficiency improvements while developing digital marketing skills through mentorship and training.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 320 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means.
About Binance Accelerator Program
Binance Accelerator Program (BAP) is a 3-6 month internship program designed for Early Career talent to have firsthand experience in the rapidly expanding digital assets space. You will be given the opportunity to develop your skills at Binance and understand what it’s like to work at the world's leading blockchain ecosystem. As part of your internship in the BAP, there will also be opportunities for networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about the BAP Program HERE.
Who may apply
Current university students and recent graduates.
*Terms of employment / engagement shall be subject to contract and local applicable laws
Responsibilities:
- Support the Regional Paid Ads Team in managing and optimizing paid social campaigns across TikTok, Meta, Twitter, and Reddit.
- Assist with campaign setup, monitoring, and daily performance tracking.
- Help gather and organize campaign data for reporting and analysis.
- Learn and apply best practices for paid social advertising under mentorship.
- Support documentation of workflows, processes, and campaign learnings.
- Collaborate with creative and campaign teams to ensure timely asset delivery.
- Participate in team meetings and training sessions to build paid ads knowledge.
- Assist with ad copy and creative testing initiatives.
- Provide general administrative support to the paid ads team as needed.
- Proactively identify opportunities to improve campaign performance and team efficiency.
Requirements:
- Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field preferred.
- Strong interest in digital marketing and paid social advertising.
- Previous internship or coursework related to digital marketing or advertising is a plus.
- Self-motivated and eager to learn in a fast-paced environment.
- Basic understanding of social media platforms and paid advertising concepts.
- Good analytical and problem-solving skills.
- Strong attention to detail and organizational skills.
- Ability to work collaboratively within a team.
- Good communication skills, both written and verbal.
- Comfortable working with data and learning new tools.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Similar Jobs
News + Entertainment
Supports go-to-market planning and execution for products, promotions, campaigns, and business initiatives. Coordinates launch readiness, campaign implementation, channel and sales enablement, stakeholder deliverables, and post-launch monitoring. Tracks commercial performance using sales, activation, conversion, revenue, and channel data; prepares management reporting and recommendations. Monitors competitor activity and supports project coordination across product, marketing, sales, digital, operations, technology, finance, and customer service teams.
Top Skills:
Crm PlatformsExcelMicrosoft PowerpointMoengagePush Notifications
News + Entertainment
Develops and publishes Bahasa Melayu branded articles and social media content for Malay audiences. Generates content ideas and proposals aligned with client briefs, engagement goals, and revenue objectives. Monitors digital trends, platform formats, and audience behavior to improve recommendations. Collaborates with sales, campaign management, and content teams to deliver work on schedule while balancing creativity, client requirements, and platform specifications.
Top Skills:
CanvaCapcutSocial Media Platforms
News + Entertainment
Develop audience segments, customer profiles, and predictive models using behavioral, transactional, viewing, and digital data. Apply statistical and machine learning methods for clustering, churn, propensity, content affinity, and customer value analysis. Conduct exploratory analysis, evaluate models, support campaign measurement, and translate findings into business recommendations. Collaborate with Marketing, Product, Media Sales, and Content teams while presenting insights to technical and non-technical stakeholders.
Top Skills:
Amazon QuicksightAmazon RedshiftSparkAWSAzureDatabricksHadoopJavaPower BIPythonRScalaSnowflakeSQLTableau
What you need to know about the Delhi Tech Scene
Delhi, India's capital city, is a place where tradition and progress co-exist. While Old Delhi is known for its rich history and bustling markets, New Delhi is defined by its modern architecture. It's clear the region places a strong emphasis on preserving its cultural heritage while embracing technological advancements, particularly in artificial intelligence, which plays a central role in shaping the city's tech landscape, fueled by investments in research and development.
