The Associate Director of Brand Marketing will lead brand strategy and innovation, overseeing the execution of marketing campaigns. This role involves collaboration with research teams for consumer insights, managing relationships with agencies, and ensuring effective campaign execution across various channels.
Associate Director - Brand Marketing - Myntra FWD
Roles and Responsibilities
- Serve as the primary custodian of brand strategy and innovation, driving ideation and ensuring flawless execution of brand activities under the guidance of the Brand Head.
- Collaborate closely with the internal research team to derive deep consumer insights, leveraging them to develop pioneering marketing campaign concepts.
- Monitor brand health and key business metrics, proactively identifying and addressing potential threats to current brand positioning.
- Act as the key Client SPOC for all Creative & Media agencies, fostering effective relationships and optimizing operational efficiencies.
- Oversee the strategic development and production of all ATL/BTL campaigns, both with external agencies and in-house teams.
- Develop comprehensive media briefs, outlining campaign objectives, routes, targets, costs, etc., and liaise with media partners to ensure effective execution and evaluation against campaign goals.
- Manage campaign timelines and material release schedules in alignment with launch requirements, ensuring seamless campaign management.
- Serve as the primary point of contact for marketing campaigns, collaborating cross-functionally to develop end-to-end campaign solutions and extensions.
Qualifications & Experience
- 6 to 8 years of progressive post-MBA marketing experience in leadership roles.
- Demonstrated creativity with a proven ability to innovate and think strategically.
- Experience in consumer goods industries, preferably within fashion and lifestyle brands, with a track record of launching successful multichannel campaigns.
- Strong analytical skills and a data-driven approach to decision-making.
- Preferred experience in the consumer internet industry.
Regards,
Chaitra K N
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