Associate-Digital Marketing

About the Role

We are looking for a talented Senior Associate / Associate to undertake performance marketing initiatives
for lead generation, brand awareness and pipeline progression. This role will be responsible for creating
effective digital marketing strategies to build thought leadership (awareness/ visibility) , promote content
collateral to generate engagement and generate pipeline for our products. The goal is to reach out to the
market and cultivate the customer’s interest in our products and services in ways that strengthen our
reputation and facilitate our continue.

A Day in the Life

●Create and manage digital marketing plan to meet demo and subscriber targets
●Identify & execute quick growth hacking techniques to leverage opportunities of maximising
subscribers, engagement and visibility
● Strategise & execute email marketing workflows & campaigns for lead generation
●Plan the digital campaigns calendar & execute critical digital marketing initiatives including
webinars, newsletters etc.
●Social Media Management through proactive content creation & posting, community management
& spokespeople image management for meeting monthly engagement targets and brand awareness
●Plan & execute Paid campaigns for lead generation and brand awareness
●Data Analytics and campaign performance tracking & reporting to offer creative recommendations
●Manage monthly spends and ensure ROI in everything we do

What You Need

●Familiarity with Social media and web analytics
●Marketing/campaign/product/project management experience with any agency would be a bonus.
●Ability to manage multiple campaigns to completion under concurrent, rigorous deadlines in a fast-
paced dynamic environment.
●Excellent knowledge of the campaign briefing process
●Managing/Maintaining all the documentation required in the campaigning process
●Proficient in using CRM, reporting and Email Marketing Tools
●Exceptional communication skills (both written and verbal)
Preferred Skills

●Paid Marketing
●Content Marketing
●Email Marketing
●Lead Generation
●Building Customer Journeys
●Growth Marketing

What We Offer

●Industry-focused Certifications: We want you to be a subject matter expert in what you do. So,
whether it’s our product or our domain, you will dive straight in and be certified by the best in the world.

●Quarterly Rewards and Recognition Programs: We foster learning and encourage people to take
moonshots. When you achieve your goals, we recognize and reward your hard work.
●Health Benefits: We cover health insurance for you and your loved ones.
●Sabbatical Policy: We encourage people to take time off and rejuvenate, upskill and pursue their
interests so that they can generate new ideas for innovating at Innovaccer.
●Pet-friendly office and open floor plan. No mundane cubicles.