Serve as a hands-on AdTech SME owning platforms (GAM, DSPs, SSPs), troubleshooting trafficking/delivery issues, overseeing campaign QA and optimization, designing measurement/reporting, advising clients, enabling automation, and creating playbooks and training for delivery teams.
The Subject Matter Expert – Advertising & Operations will serve as EXL’s hands-on expert across AdTech platforms and advertising operations tools, supporting complex client engagements and delivery teams. This role demands deep, practical expertise in tools, platforms, and operational workflows, with a strong focus on execution quality, troubleshooting, and optimization.
This is an individual contributor SME role, focused on tool mastery and operational excellence, not people management.
ResponsibilitiesResponsibilities
Platform Ownership & Tool Expertise
- Act as the primary SME for AdTech platforms, including GAM, DSPs, SSPs, and measurement tools.
- Provide hands-on guidance for complex trafficking, targeting, pacing, and optimization scenarios.
- Troubleshoot delivery issues such as discrepancies, latency, tracking failures, and reporting mismatches.
Campaign Operations & Quality Assurance
- Oversee campaign setup, QA, launch readiness, and in-flight optimization using standard AdOps tools.
- Validate tags, pixels, conversion events, and data flows across platforms.
- Establish and enforce tool-based QA frameworks and control checks.
Measurement, Reporting & Diagnostics
- Analyze platform-level and log-level data to identify performance issues and improvement opportunities.
- Design and review dashboards and reports using analytics and BI tools.
- Resolve discrepancies across ad servers, DSPs, and third-party measurement platforms.
Client Advisory & Solution Support
- Act as a tool and platform advisor in client discussions, audits, and operational reviews.
- Support solutioning and pre-sales efforts by validating tool feasibility and integration approaches.
- Translate business objectives into platform-level configurations and workflows.
Automation & Innovation
- Identify opportunities to automate repetitive AdOps tasks using scripts, APIs, or workflow tools.
- Partner with analytics and engineering teams to operationalize AI-driven optimization and reporting use cases.
Knowledge Sharing & Enablement
- Create and maintain tool playbooks, SOPs, and troubleshooting guides.
- Mentor delivery teams on platform best practices and advanced tool usage.
- Stay current with platform updates, feature releases, and AdTech ecosystem changes.
Experience and Competency Requirements
- 8-12 years of hands-on experience working with AdTech platforms and advertising operations tools.
- Proven expertise in GAM, DSPs, SSPs, tracking frameworks, and measurement tools.
- Strong understanding of programmatic buying, ad serving logic, and delivery mechanics.
- Experience acting as a client-facing tool SME, supporting audits, escalations, and platform optimization.
- Strong analytical, debugging, and documentation skills.
- Excellent communication skills with the ability to explain technical platform behavior clearly.
- Willingness to travel as required to support client engagements; this role does not sponsor employment-based visas.
Skills
AdTech & Media Platforms (Mandatory)
- Freewheel, Google Ad Manager (GAM) – trafficking, forecasting, yield optimization
- Demand-Side Platforms (DV360, The Trade Desk, MediaMath or equivalent)
- Supply-Side Platforms / Exchanges (OpenX, Magnite, PubMatic, etc.)
- Ad Servers, Tags, Pixels, Floodlight, Conversion APIs
Campaign Operations & Execution Tools
- Campaign trafficking and QA tools
- Tag management systems (GTM or equivalent)
- Creative approval and asset management workflows
- Programmatic deal setup (PMPs, PG, Open Auction)
Measurement & Analytics Tools
- Google Analytics / GA4
- Looker, Tableau, Power BI (campaign and operational dashboards)
- Log-level data analysis for delivery, pacing, and discrepancy resolution
- Viewability, brand safety, and fraud tools (IAS, DoubleVerify, Moat)
Automation & Advanced Capabilities
- Workflow automation using scripts, macros, or low-code tools
- API-based integrations between AdTech platforms
- Exposure to AI/ML use cases in ad optimization and performance analytics
Preferred Qualifications
- Experience in consulting or managed services environments.
- Experience supporting large-scale, multi-market advertising operations.
- Exposure to GenAI, automation, or advanced analytics applied to AdTech workflows.
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