Teams at TechnologyAdvice

Manage and optimize Google Ads and Microsoft Ads campaigns (Search, Performance Max, Demand Gen). Conduct keyword research, bidding and budget optimization, A/B tests, and analyze performance to drive high-quality lead generation. Partner with BI, Product, Creative, and Engineering to improve attribution, landing pages, and leverage AI/automation to increase efficiency.

Manage end-to-end paid social campaigns across Meta, LinkedIn, and emerging platforms. Build campaign structures, manage budgets and bidding, run A/B tests, optimize performance and audiences, analyze data with analytics tools, and collaborate with cross-functional teams to scale lead-generation initiatives and improve ROAS.

Lead design and ownership of certified data models, semantic layers, and analytics products. Partner with cross-functional stakeholders to define trusted metrics, implement transformations, automated testing, monitoring, and documentation. Improve analytics platform architecture, governance, and adoption while using AI-assisted tools to accelerate SQL development and data product delivery.