Teams at Informa

Develop and execute regional marketing strategies for Open Access Journals and Researcher Services across South Asia and Sub-Saharan Africa. The role focuses on author acquisition, digital campaigns, researcher engagement, stakeholder relationships, events, email marketing, performance analytics, reporting, and strategic recommendations to increase submissions, brand visibility, and Open Research awareness.

Leads institutional marketing activation across academic and government accounts, driving content usage, researcher engagement, publishing participation, renewals, and regional revenue growth. Builds relationships with academic, government, funding, and society stakeholders; owns segmentation, campaigns, webinars, training, budgets, dashboards, and agency coordination. Represents the organization at policy forums and conferences, adapts programs for Sub-Saharan African partnerships, and leads cross-functional delivery across Marketing, Sales, Editorial, Customer Experience, and Product.

Lead B2B demand-generation and funnel-activation campaigns focused on qualified leads, conversion rates, pipeline contribution, and revenue growth. Manage ABM strategies, Salesforce and marketing automation analytics, multi-channel campaigns, content messaging, lead nurturing, and sales alignment. Use performance data to optimize targeting, personalization, attribution, and ROI across email, paid search, paid social, content syndication, and webinars.