Teams at ELSA

Own the B2B product experience from enterprise enrollment through renewal and expansion. Lead customer discovery, intake, roadmap prioritization, enterprise integrations, onboarding, engagement, analytics, and AI-powered learning insights. Partner closely with sales, customer success, engineering, legal, and enterprise customers to deliver admin tools, reporting, LMS and SSO integrations, measurable learning outcomes, and improved activation, retention, and expansion.

Manage and optimize paid acquisition campaigns for ELSA’s web and app products across global markets. Track spend, CPA, CAC, ROAS, and conversion performance; test audiences, bids, creatives, and landing pages; maintain attribution accuracy in AppsFlyer, Firebase, GA4, and internal dashboards; produce reports; research competitors and local channels; and collaborate with creative teams using data-driven insights.

Own paid web user acquisition across Asia and North America, managing campaigns, budgets, funnels, landing pages, creative testing, measurement, and optimization. Drive lead generation and direct subscription growth across Google, Meta, TikTok, and local platforms. Analyze unit economics, incrementality, CRM conversions, and cohort performance while partnering with sales, design, engineering, and creators. Support app acquisition and web-to-app attribution, and use AI automation to improve campaign execution and reporting.