Teams at Dentsu Creative

Leads quality assurance activities for software projects, including test planning, test case design, SQL and ETL testing, database and data warehouse validation, functional and regression testing, defect tracking, root-cause analysis, and UAT support. Communicates test status, develops QA standards, recommends remediation for data quality issues, and mentors a team of QA associates.

Leads end-to-end customer experience research and Voice of Customer programs, including NPS, CSAT, and CES measurement. Designs quantitative and qualitative studies, analyzes survey and operational data, maps customer journeys, identifies root causes, and develops actionable recommendations. The role also manages stakeholders, clients, vendors, timelines, budgets, and insight-to-action workshops across multiple products and industries.

Leads Salesforce Marketing Cloud implementations, including advanced web forms, automations, customer journeys, data integrations, segmentation, testing, and optimization. Consults with clients on requirements, best practices, adoption, training, and digital transformation across Salesforce CRM, Marketing Cloud, and Data Cloud. Reviews code, supports production campaign platforms, and manages campaign development through deployment and quality control.