Strategic Writer

Requisition Number: 2342280
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
The Strategic Writer/Review Analyst is accountable for successful execution of external-facing executive summaries, cover letters and responses for high-value, high visibility RFPs and other strategic and leadership-initiated documents as assigned. In partnership with Sales, BDCs, SMEs, Content Managers, Proposal Managers and OptumRx Leadership, the SW will write strategic RFP responses and/or content that reflects/differentiates the OptumRx value story, assets, scale and solutions in a cohesive, persuasive and customer-focused manner.
In addition to strategic writing, the SW performs copy editing and when appropriate, rewriting, on proposal responses and proposal related documents to ensure final proposal submission is responsive, customer focused and in accordance with Optum Rx proposal development standards and stylistic guidelines.
Primary Responsibilities:

• Develop and write strategic executive summaries and RFP/RFI responses for must-win and intergalactic new and renewal business
• Work collaboratively with internal and external stakeholders and other proposal department staff to write strategic responses as assigned
• As assigned, work with leadership to prepare letters, position statements and other documents for internals and external audiences
• Collaborate with Content Managers to develop new or update/edit existing RFP database content
• Interview client facing teams and SMEs to develop strategic messaging and articulate the proposed solution within the RFP response
• Perform research using all resources, including an extensive database of proposal content
• Customize database text as needed to: a) answer an RFP question directly and thoroughly; b) reflect the proposed service solution; c) persuade the customer that our products / solutions solve their specific problems
• Understand and articulate sales strategy, value propositions and key win themes
• As assigned, conduct end-to-end strategic proposal reviews to make sure all questions reflect the sales strategy, the customer-specific value story is woven throughout and that it reflects One Voice
• Coach / mentor less tenured writers and project managers
• Adhere to quality principles (responsive, accurate, concise, strategic), style guide, and other criteria for compelling and consistent messaging
• Adhere to established proposal processes and defined roles / responsibilities throughout proposal development
• Contribute to proposed development and implementation of process updates, improvements and writing models
• Develop innovative approaches for achieving positive outcomes and driving proposals to completion within the deadline requirements
• Manage multiple projects with a sensitivity to tight deadlines and to working in a collaborative group environment
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• BA or BS degree in English, journalism, public relations, marketing or related field or equivalent experience or equivalent related experience
• 7+ years of proposal writing experience in the healthcare space (pharmacy, medical, benefits or behavioral)
• Experience working as part of a team to complete complex and time-sensitive projects
• Solid working knowledge of Microsoft Office Suite, including Teams
• Demonstrated ability to create successful client messaging and articulate strategy in sales support materials, such as executive summaries, cover letters, RFP responses, and proactive proposals
• Proven ability to participate in strategic discussions
• Proven ability to manage multiple deliverables and prioritize work accordingly
• Proven excellent analytical and critical thinking skills

Preferred Qualifications:

• 5+ years of experience in pharmacy-related writing or product experience
• Experience interviewing stakeholders in preparation for writing strategic responses and new content
• Experience working with a content database, such as RFPio, and populating common sections of proposals
• Healthcare experience
• Knowledge of pharmacy, medical, behavioral health and other healthcare related products and services

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
#NJP