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The primary role of Global Marketing function is to define, implement programs specifically designed to promote and extend ResMed’s brand strength and to maintain ResMed’s brand identity system. Key deliverables include overseeing our regional social media strategies. This role requires expertise in managing social media platforms, engaging with communities in real time, and building strong relationships with influencers and brand advocates. The ideal candidate will have a deep understanding of social media trends, excellent communication skills, and experience using social media management tools like Sprinklr.
Let’s talk about Responsibilities
- The primary objective of Digital Marketing Specialist, Social Media within Global Marketing Job Family is to develop, execute, and steward integrated digital marketing strategies/plans designed to optimize engagement, leads, sales and competitive position (as applicable) - inclusive of Social Media, Search, UX, Analytics and Content.
- Manage and execute regional social media calendars, ensuring alignment with the overall brand strategy and timely content delivery across all platforms.
- Utilize Sprinklr to schedule, monitor, and analyze social media content, ensuring consistent brand messaging.
- Oversee real-time community engagement and response, addressing customer inquiries, comments, and issues promptly and professionally.
- Works within a team of content management, technical development and online marketing specialists to build and maintain a rich, immersive and world class online presence.
- Stay up-to-date with the latest social media trends, tools, and best practices, incorporating them into regional strategies.
Let’s talk about Qualifications and Experience
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of related experience.
- Proven experience in managing social media platforms and using tools like Sprinklr.
- Should have experience with social platforms in APAC markets like Line, Kakaotalk, QQ, WeChat, and others.
- Strong understanding of social media trends and best practices.
- Ability to multitask and manage multiple projects in a fast-paced environment with experience in a regional or global social media management role.
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